@import url('https://fonts.googleapis.com/css2?family=Fraunces:ital,opsz,wght@0,9..144,400;0,9..144,500;0,9..144,600;0,9..144,700;0,9..144,900;1,9..144,400;1,9..144,500;1,9..144,600;1,9..144,700&display=swap');
@import url('https://api.fontshare.com/v2/css?f[]=switzer@400,500,600,700&display=swap');
@import url('https://fonts.googleapis.com/css2?family=Bricolage+Grotesque:opsz,wght@12..96,700;12..96,800&family=Caveat:wght@600;700&display=swap');
@import url('https://fonts.googleapis.com/css2?family=DM+Sans:wght@400;500;600;700&family=Instrument+Serif:ital@0;1&display=swap');

:root{
  --abyss:#070D18;
  --frost:#E8F1F7;
  --bg-rgb:7,13,24;
  --text-rgb:232,241,247;
  --blue:#83C7F0;
  --blue-dim:rgba(131,199,240,0.48);
  --blue-ink:#081521;
  --highlight:#79D7F4;
  --highlight-ink:#081521;
  --bg:var(--abyss);
  --bg-alt:#0C1524;
  --bg-alt-2:#121F31;
  --text:var(--frost);
  --text-dim:rgba(232,241,247,0.76);
  --text-dimmer:rgba(232,241,247,0.56);
  --accent:var(--frost);
  --accent-2:rgba(232,241,247,0.5);
  --form-bg:var(--frost);
  --form-ink:var(--abyss);
  --form-dim:rgba(7,13,24,0.56);
  --form-line:rgba(7,13,24,0.2);
  --form-field-bg:rgba(255,255,255,0.68);
  --line:rgba(232,241,247,0.14);
  --line-strong:rgba(232,241,247,0.28);
  --max:1180px;
  --font-display:'Fraunces','Switzer',serif;
  --font-body:'Switzer',-apple-system,BlinkMacSystemFont,'Segoe UI',sans-serif;
}

*,*::before,*::after{box-sizing:border-box;margin:0;padding:0}

html{scroll-behavior:smooth}
@media (prefers-reduced-motion: reduce){
  html{scroll-behavior:auto}
  *,*::before,*::after{animation-duration:0.001ms !important;animation-iteration-count:1 !important;transition-duration:0.001ms !important;}
}

body{
  background:var(--bg);
  background-image:linear-gradient(rgba(var(--text-rgb),0.018) 1px,transparent 1px),linear-gradient(90deg,rgba(var(--text-rgb),0.018) 1px,transparent 1px);
  background-size:64px 64px;
  color:var(--text);
  font-family:var(--font-body);
  font-size:16px;
  line-height:1.55;
  -webkit-font-smoothing:antialiased;
  overflow-x:hidden;
}

img{max-width:100%;display:block}
a{color:inherit;text-decoration:none}
ul{list-style:none}
button{font-family:inherit;cursor:pointer;border:none;background:none;color:inherit}
input,textarea,select{font-family:inherit}

:focus-visible{outline:2px solid var(--accent);outline-offset:3px}

.container{
  max-width:var(--max);
  margin:0 auto;
  padding:0 32px;
}

h1,h2,h3,h4{
  font-family:var(--font-display);
  font-weight:500;
  letter-spacing:0;
  line-height:1.08;
}

h1{font-size:clamp(2.6rem,6vw,5rem);font-weight:500}
h2{font-size:clamp(2rem,4vw,3rem)}
h3{font-size:clamp(1.3rem,2.2vw,1.6rem);font-weight:500}

p{color:var(--text-dim)}

.lede{
  font-size:clamp(1.05rem,1.6vw,1.25rem);
  color:var(--text-dim);
  max-width:46ch;
}

/* ---------- Nav ---------- */
.nav{
  position:sticky;
  top:0;
  z-index:100;
  background:rgba(var(--bg-rgb),0.98);
  border-bottom:1px solid var(--line);
}
@media (min-width:981px){
  .nav{
    background:transparent;
    backdrop-filter:none;
    border-bottom:none;
    padding:14px 24px 0;
  }
  .nav-inner{
    max-width:1180px;
    margin:0 auto;
    padding:5px 6px 5px 14px;
    background:rgba(var(--text-rgb),0.06);
    border:1px solid rgba(var(--text-rgb),0.16);
    border-radius:999px;
    backdrop-filter:blur(20px) saturate(160%);
    -webkit-backdrop-filter:blur(20px) saturate(160%);
    box-shadow:0 10px 30px rgba(0,0,0,0.28);
  }
  .nav-links{gap:clamp(9px,0.9vw,14px)}
  .nav-links a{font-family:var(--font-display);font-size:0.82rem;font-weight:500}
  .nav-cta,.nav-links .nav-cta{padding:7px 12px;font-size:0.82rem}
  .logo{font-size:1.02rem}
  .theme-toggle{width:33px;height:33px}
  .theme-toggle svg{width:15px;height:15px}
}
.nav-inner{
  display:flex;
  align-items:center;
  justify-content:flex-start;
  gap:20px;
  padding:20px 32px;
  max-width:var(--max);
  margin:0 auto;
}
.logo{
  font-family:var(--font-display);
  font-weight:700;
  font-size:1.15rem;
  letter-spacing:-0.01em;
  display:inline-flex;
  align-items:center;
  gap:9px;
  margin-right:auto;
}
.logo-mark{
  height:44px;
  width:auto;
  display:block;
  object-fit:contain;
}
.logo span{color:var(--blue)}
.nav-links{
  display:flex;
  align-items:center;
  gap:36px;
}
.nav-links a{
  position:relative;
  font-size:0.95rem;
  color:var(--text-dim);
  transition:color .15s ease;
}
.nav-links a:hover{color:var(--text)}
.nav-links a.current{color:var(--text)}
.nav-links a:not(.nav-cta)::after{
  content:'';
  position:absolute;
  right:0;
  bottom:-6px;
  left:0;
  height:2px;
  background:var(--highlight);
  transform:scaleX(0);
  transform-origin:left;
  transition:transform .28s ease;
}
.nav-links a:not(.nav-cta):hover::after,
.nav-links a:not(.nav-cta):focus-visible::after,
.nav-links a.current:not(.nav-cta)::after{transform:scaleX(1)}
.nav .logo[aria-current="page"]::after{
  content:'';
  width:5px;height:5px;
  flex-shrink:0;
  margin-left:-3px;
  border-radius:50%;
  background:var(--highlight);
  box-shadow:0 0 10px rgba(138,215,243,0.45);
}
.nav-cta,
.nav-links .nav-cta{
  padding:11px 22px;
  background:var(--accent);
  color:var(--abyss);
  font-weight:600;
  font-size:0.9rem;
  border-radius:8px;
  transition:transform .15s ease, background .15s ease;
}
.nav-links a.nav-cta,
.nav-links a.nav-cta.current{color:var(--abyss)}
.nav-cta:hover,
.nav-links .nav-cta:hover{background:var(--blue);color:var(--blue-ink);transform:translateY(-1px);box-shadow:0 0 22px var(--blue-dim)}
.nav-toggle{
  display:none;
  width:28px;height:20px;
  position:relative;
}
.nav-toggle span{
  position:absolute;left:0;right:0;height:2px;background:var(--text);
  transition:transform .2s ease, opacity .2s ease;
}
.nav-toggle span:nth-child(1){top:0}
.nav-toggle span:nth-child(2){top:9px}
.nav-toggle span:nth-child(3){top:18px}
.nav-toggle.open span:nth-child(1){transform:translateY(9px) rotate(45deg)}
.nav-toggle.open span:nth-child(2){opacity:0}
.nav-toggle.open span:nth-child(3){transform:translateY(-9px) rotate(-45deg)}

@media (max-width:980px){
  .nav{top:12px;padding-top:12px;background:transparent;border-bottom:0}
  .nav-inner{width:calc(100% - 32px);height:64px;padding:7px 8px 7px 15px;border:1px solid rgba(var(--text-rgb),0.2);border-radius:999px;background:rgba(var(--bg-rgb),0.76);backdrop-filter:blur(22px) saturate(150%);-webkit-backdrop-filter:blur(22px) saturate(150%);box-shadow:0 10px 34px rgba(0,0,0,0.28)}
  .theme-toggle{width:40px;height:40px;flex-shrink:0}
  .nav-toggle{display:grid;width:44px;height:44px;flex-shrink:0;place-items:center;border:1px solid rgba(var(--text-rgb),0.24);border-radius:50%;background:rgba(var(--text-rgb),0.08)}
  .nav-toggle span{left:12px;right:12px;height:2px}
  .nav-toggle span:nth-child(1){top:14px}
  .nav-toggle span:nth-child(2){top:21px}
  .nav-toggle span:nth-child(3){top:28px}
  .nav-toggle.open span:nth-child(1){transform:translateY(7px) rotate(45deg)}
  .nav-toggle.open span:nth-child(2){opacity:0}
  .nav-toggle.open span:nth-child(3){transform:translateY(-7px) rotate(-45deg)}
  .nav-links{
    position:absolute;
    z-index:110;
    top:74px;left:50%;right:auto;bottom:auto;
    width:min(88vw,520px);
    height:min(730px,calc(100dvh - 108px));
    padding:23px 22px 22px;
    border:1px solid rgba(var(--text-rgb),0.18);
    border-radius:28px;
    background:rgba(13,15,28,0.9);
    box-shadow:0 24px 70px rgba(0,0,0,0.42);
    backdrop-filter:blur(26px) saturate(145%);
    -webkit-backdrop-filter:blur(26px) saturate(145%);
    flex-direction:column;
    justify-content:flex-start;
    align-items:stretch;
    gap:5px;
    overflow-y:auto;
    overscroll-behavior:contain;
    clip-path:none;
    opacity:0;
    visibility:hidden;
    transform:translate(-50%,8px) scale(0.985);
    transform-origin:top center;
    transition:opacity .22s ease,transform .22s ease,visibility 0s linear .22s;
  }
  .nav-links.open{
    opacity:1;
    visibility:visible;
    transform:translate(-50%,0) scale(1);
    transition:opacity .22s ease,transform .22s ease,visibility 0s;
  }
  .nav-links a{display:flex;align-items:center;min-height:46px;padding:8px 4px;font-size:1.17rem}
  .nav-links a:not(.nav-cta)::after{right:auto;bottom:3px;width:100%;max-width:100%;}
  .nav-links a.nav-cta,.nav-links a.nav-cta.current{justify-content:center;min-height:56px;margin-top:auto;border-radius:8px;background:var(--blue);color:var(--abyss);font-size:1rem}
  .nav-links a.nav-cta:hover{background:var(--highlight)}
}
@media (max-width:980px) and (max-height:560px){
  .nav-links{top:68px;height:calc(100dvh - 104px);padding:13px 18px;gap:0}
  .nav-links a{min-height:38px;padding:5px 4px;font-size:1.04rem}
  .nav-links a.nav-cta,.nav-links a.nav-cta.current{min-height:46px;margin-top:8px}
}

/* ---------- Buttons ---------- */
.btn{
  display:inline-flex;
  align-items:center;
  gap:10px;
  padding:16px 30px;
  font-weight:600;
  font-size:0.98rem;
  border-radius:8px;
  transition:transform .15s ease, background .15s ease, border-color .15s ease, color .15s ease;
}
.btn-primary{background:var(--accent);color:var(--abyss)}
.btn-primary:hover{background:var(--blue);color:var(--blue-ink);transform:translateY(-1px);box-shadow:0 0 30px var(--blue-dim)}
.btn-outline{border:1px solid var(--line-strong);color:var(--text)}
.btn-outline:hover{border-color:var(--blue);background:var(--blue);color:var(--blue-ink);box-shadow:0 0 20px var(--blue-dim)}
.btn-dark{background:var(--form-ink);color:var(--form-bg)}
.btn-dark:hover{background:var(--blue);color:var(--blue-ink);box-shadow:0 0 26px var(--blue-dim)}

/* ---------- Ticket-style button (booking form) ---------- */
.btn-ticket{
  position:relative;
  display:inline-flex;
  align-items:stretch;
  background:var(--form-ink);
  color:var(--form-bg);
  border-radius:8px;
  padding:0;
  font-weight:600;
  font-size:0.98rem;
  transition:transform .2s ease, box-shadow .2s ease;
}
.btn-ticket:hover{background:var(--blue);color:var(--blue-ink);transform:translateY(-1px);box-shadow:0 0 30px var(--blue-dim)}
.ticket-label{padding:17px 26px;white-space:nowrap}
.ticket-perf{
  position:relative;
  width:0;
  border-left:2px dashed rgba(232,241,247,0.32);
  margin:10px 0;
}
.ticket-perf::before,.ticket-perf::after{
  content:'';
  position:absolute;
  left:50%;
  transform:translateX(-50%);
  width:14px;height:14px;
  background:var(--form-bg);
  border-radius:50%;
}
.ticket-perf::before{top:-17px}
.ticket-perf::after{bottom:-17px}
.ticket-icon{
  padding:17px 22px;
  display:flex;
  align-items:center;
  justify-content:center;
  font-size:1.1rem;
  transition:transform .2s ease;
}
.btn-ticket:hover .ticket-icon{transform:translateX(5px)}

/* ---------- Hero ---------- */
.hero{
  padding:96px 0 64px;
  border-bottom:1px solid var(--line);
}
.hero-grid{
  display:grid;
  grid-template-columns:1.3fr 0.7fr;
  gap:60px;
  align-items:end;
}
.hero h1{margin-bottom:26px}
.hero .lede{margin-bottom:36px}
.hero-actions{display:flex;gap:16px;flex-wrap:wrap;margin-bottom:8px}
.hero-side{
  border-left:1px solid var(--line);
  padding-left:32px;
  display:flex;
  flex-direction:column;
  gap:22px;
}
.hero-side .fact-num{
  font-family:var(--font-display);
  font-weight:700;
  font-size:2.1rem;
  color:var(--blue);
  display:block;
}
.hero-side .fact-label{font-size:0.88rem;color:var(--text-dim)}
@media (max-width:980px){
  .hero-grid{grid-template-columns:1fr}
  .hero-side{border-left:none;border-top:1px solid var(--line);padding-left:0;padding-top:28px;flex-direction:row;flex-wrap:wrap;gap:32px}
}

/* ---------- Marquee ---------- */
.marquee-wrap{
  border-bottom:1px solid var(--line);
  overflow:hidden;
  padding:20px 0;
}
.marquee{
  display:flex;
  gap:56px;
  width:max-content;
  animation:scroll 32s linear infinite;
}
.marquee span{
  font-family:var(--font-display);
  font-weight:600;
  font-size:1rem;
  color:var(--text-dimmer);
  white-space:nowrap;
}
@keyframes scroll{
  from{transform:translateX(0)}
  to{transform:translateX(-50%)}
}

/* ---------- Stat bar ---------- */
.stat-bar{
  display:grid;
  grid-template-columns:repeat(4,1fr);
  border-top:1px solid var(--line);
  border-bottom:1px solid var(--line);
}
.stat{
  padding:40px 32px;
  border-left:1px solid var(--line);
}
.stat:first-child{border-left:none}
.stat .num{
  font-family:var(--font-display);
  font-weight:700;
  font-size:clamp(2rem,3.4vw,2.8rem);
  color:var(--blue);
  display:block;
  margin-bottom:6px;
}
.stat .label{font-size:0.9rem;color:var(--text-dim)}
@media (max-width:860px){
  .stat-bar{grid-template-columns:1fr 1fr}
  .stat:nth-child(3){border-left:none}
}
@media (max-width:520px){
  .stat-bar{grid-template-columns:1fr}
  .stat{border-left:none !important;border-top:1px solid var(--line)}
  .stat:first-child{border-top:none}
}

/* ---------- Section ---------- */
.section{padding:96px 0}
.section-alt{background:var(--bg-alt)}
.section-head{
  display:flex;
  justify-content:space-between;
  align-items:flex-end;
  gap:40px;
  margin-bottom:56px;
  flex-wrap:wrap;
}
.section-head .lede{margin-bottom:0}

/* ---------- Process ---------- */
.process{
  display:grid;
  grid-template-columns:repeat(4,1fr);
  gap:1px;
  background:var(--line);
  border:1px solid var(--line);
}
.process-step{
  background:var(--bg);
  padding:36px 28px;
}
.process-step .step-num{
  font-family:var(--font-display);
  font-size:0.95rem;
  color:var(--blue);
  font-weight:700;
  margin-bottom:20px;
  display:block;
}
.process-step h3{margin-bottom:12px}
.process-step p{font-size:0.95rem}
@media (max-width:860px){
  .process{grid-template-columns:1fr 1fr}
}
@media (max-width:520px){
  .process{grid-template-columns:1fr}
}

/* ---------- Cards ---------- */
.card-grid{
  display:grid;
  grid-template-columns:repeat(3,1fr);
  gap:1px;
  background:var(--line);
  border:1px solid var(--line);
}
.card{
  background:var(--bg);
  padding:40px 32px;
  transition:background .2s ease;
}
.card:hover{background:var(--bg-alt-2)}
.card h3{margin-bottom:14px}
.card p{margin-bottom:20px;font-size:0.95rem}
.card .card-link{
  font-size:0.9rem;
  font-weight:600;
  color:var(--text);
  border-bottom:1px solid var(--line-strong);
  padding-bottom:2px;
}
@media (max-width:860px){
  .card-grid{grid-template-columns:1fr}
}

/* ---------- Results / case studies ---------- */
.case-list{display:flex;flex-direction:column;gap:1px;background:var(--line);border:1px solid var(--line)}
.case{
  background:var(--bg);
  padding:40px 36px;
  display:grid;
  grid-template-columns:1.4fr 1fr;
  gap:32px;
  align-items:center;
}
.case-industry{font-size:0.88rem;color:var(--text-dimmer);margin-bottom:10px}
.case h3{margin-bottom:12px}
.case p{font-size:0.95rem;max-width:52ch}
.case-metrics{display:flex;gap:36px;flex-wrap:wrap}
.case-metrics .num{
  font-family:var(--font-display);
  font-weight:700;
  font-size:1.9rem;
  color:var(--blue);
  display:block;
}
.case-metrics .label{font-size:0.82rem;color:var(--text-dim)}
@media (max-width:860px){
  .case{grid-template-columns:1fr}
}

/* ---------- Testimonials ---------- */
.testimonial-grid{
  display:grid;
  grid-template-columns:repeat(2,1fr);
  gap:1px;
  background:var(--line);
  border:1px solid var(--line);
}
.testimonial{
  background:var(--bg);
  padding:40px 36px;
}
.testimonial p{
  font-family:var(--font-display);
  font-weight:600;
  font-size:1.2rem;
  color:var(--text);
  line-height:1.4;
  margin-bottom:22px;
}
.testimonial .who{font-size:0.88rem;color:var(--text-dim)}
@media (max-width:860px){
  .testimonial-grid{grid-template-columns:1fr}
}

/* ---------- About ---------- */
.about-grid{
  display:grid;
  grid-template-columns:0.9fr 1.1fr;
  gap:64px;
  align-items:start;
}
.about-grid .lede{margin-bottom:24px;max-width:none}
.value-list{display:flex;flex-direction:column;gap:0}
.value-item{
  padding:26px 0;
  border-top:1px solid var(--line);
  display:grid;
  grid-template-columns:100px 1fr;
  gap:24px;
}
.value-item:last-child{border-bottom:1px solid var(--line)}
.value-item .value-num{font-family:var(--font-display);font-weight:700;color:var(--blue)}
@media (max-width:860px){
  .about-grid{grid-template-columns:1fr}
}

/* ---------- CTA band ---------- */
.cta-band{
  padding:100px 0;
  text-align:left;
  border-top:1px solid var(--line);
}
.cta-band h2{margin-bottom:22px;max-width:16ch}
.cta-band .lede{margin-bottom:36px}

/* ---------- Footer ---------- */
footer{
  border-top:1px solid var(--line);
  padding:56px 0 32px;
}
.footer-inner{
  display:flex;
  justify-content:space-between;
  align-items:flex-start;
  flex-wrap:wrap;
  gap:32px;
  padding-bottom:36px;
}
.footer-brand .logo{margin-right:0}
.footer-links{display:flex;gap:28px;flex-wrap:wrap}
.footer-links a{font-size:0.9rem;color:var(--text-dim)}
.footer-links a:hover{color:var(--text)}
.footer-meta{font-size:0.85rem;color:var(--text-dimmer);margin-top:24px}
.footer-contact{display:flex;gap:20px;flex-wrap:wrap;margin-top:16px}
.footer-contact a{font-size:0.85rem;color:var(--text-dim)}
.footer-contact a:hover{color:var(--text)}

/* ---------- Form page (clean/light) ---------- */
.book-hero{padding:72px 0 40px;border-bottom:1px solid var(--line)}
.book-hero .lede{margin-bottom:0}

.book-wrap{
  padding:72px 0 110px;
}
.book-grid{
  display:grid;
  grid-template-columns:0.85fr 1.15fr;
  gap:0;
  background:var(--form-bg);
  min-width:0;
  max-width:1080px;
  margin:0 auto;
  border:1px solid var(--line-strong);
  border-radius:8px;
  overflow:hidden;
  box-shadow:0 24px 70px rgba(0,0,0,0.16);
}
.book-info{
  background:var(--form-ink);
  color:var(--form-bg);
  padding:48px 40px;
  min-width:0;
}
.book-info h3{color:var(--form-bg);margin-bottom:18px}
.book-info-toggle{display:none}
.book-info p{color:var(--form-bg);opacity:0.82;font-size:0.95rem;margin-bottom:28px}
.book-info-list{display:flex;flex-direction:column;gap:18px}
.book-info-item{display:flex;gap:14px;align-items:flex-start}
.book-info-item .dot{width:7px;height:7px;border-radius:50%;background:var(--highlight);margin-top:8px;flex-shrink:0}
.book-info-item span{font-size:0.9rem;color:var(--form-bg);opacity:0.82}
.brief-preview{margin-top:34px;padding:17px;border:1px solid rgba(232,241,247,0.16);border-radius:6px;background:rgba(255,255,255,0.035)}
.brief-heading{display:flex;justify-content:space-between;align-items:center;gap:10px;margin-bottom:13px;color:var(--form-bg);font-size:0.76rem;font-weight:600}
.brief-live{display:flex;align-items:center;gap:6px;color:rgba(232,241,247,0.66);font-size:0.68rem;font-weight:500}
.brief-live span{width:5px;height:5px;border-radius:50%;background:var(--highlight);box-shadow:0 0 9px rgba(138,215,243,0.55)}
.brief-preview dl{display:grid;gap:9px}
.brief-preview dl > div{display:flex;justify-content:space-between;align-items:baseline;gap:12px}
.brief-preview dt{color:rgba(232,241,247,0.58);font-size:0.7rem}
.brief-preview dd{margin:0;color:var(--form-bg);font-size:0.75rem;text-align:right;overflow-wrap:anywhere}

.book-form-panel{padding:42px 40px;color:var(--form-ink);background:var(--form-bg);min-width:0}
.form-window-chrome{
  display:flex;
  align-items:center;
  justify-content:space-between;
  min-height:48px;
  margin:-42px -40px 26px;
  padding:0 20px;
  border-bottom:1px solid var(--form-line);
  background:var(--form-field-bg);
  color:var(--form-dim);
  font-size:0.68rem;
  font-weight:700;
  letter-spacing:0;
}
.window-dots{display:flex;gap:7px}
.window-dots i{
  display:block;
  width:11px;height:11px;
  border:1px solid rgba(15,22,38,0.14);
  border-radius:50%;
  box-shadow:inset 0 1px 1px rgba(255,255,255,0.72),0 1px 2px rgba(0,0,0,0.12);
}
.window-dots i:nth-child(1){background:radial-gradient(circle at 35% 30%,#FF897E,#F0554B 68%,#D83A32)}
.window-dots i:nth-child(2){background:radial-gradient(circle at 35% 30%,#FFD86B,#F4B72C 68%,#D99A14)}
.window-dots i:nth-child(3){background:radial-gradient(circle at 35% 30%,#82E58A,#43C653 68%,#2DA53C)}
.booking-progress{
  display:grid;
  grid-template-columns:1fr 44px 1fr;
  align-items:center;
  gap:12px;
  list-style:none;
  padding:0;
  margin:0 0 30px;
}
.booking-progress-step{display:flex;align-items:center;gap:9px;color:var(--form-dim);font-size:0.76rem}
.booking-progress-step > span:first-child{
  display:grid;
  place-items:center;
  width:27px;height:27px;
  flex-shrink:0;
  border:1px solid var(--form-line);
  border-radius:50%;
  font-size:0.7rem;
}
.booking-progress-step.is-current,.booking-progress-step.is-complete{color:var(--form-ink)}
.booking-progress-step.is-current > span:first-child,.booking-progress-step.is-complete > span:first-child{background:var(--highlight);border-color:var(--highlight);color:var(--highlight-ink)}
.booking-progress-track{height:2px;background:var(--form-line);overflow:hidden}
.booking-progress-track span{display:block;width:0;height:100%;background:var(--highlight);transition:width .4s ease}
.booking-progress-track.is-complete span{width:100%}
.form-intro{margin-bottom:28px}
.form-intro span{display:block;color:var(--blue);font-size:0.75rem;font-weight:700;text-transform:uppercase;margin-bottom:8px}
.form-intro h2{font-size:1.65rem;margin-bottom:8px}
.form-intro p{font-size:0.9rem;color:var(--form-dim)}
.form-step{display:none}
.form-step.active{display:block;animation:booking-step-enter .32s ease both}
@keyframes booking-step-enter{
  from{opacity:0;transform:translateY(7px)}
  to{opacity:1;transform:translateY(0)}
}
.form-row{display:grid;grid-template-columns:1fr 1fr;gap:16px;margin-bottom:18px}
.form-field{margin-bottom:18px}
.form-field.half{margin-bottom:0}
.form-field label{
  display:block;
  font-size:0.85rem;
  font-weight:600;
  color:var(--form-ink);
  margin-bottom:8px;
}
.budget-field{border:0;min-width:0;padding:0}
.budget-field legend{display:block;font-size:0.85rem;font-weight:600;color:var(--form-ink);margin-bottom:8px}
.form-field input:not([type="radio"]),.form-field select,.form-field textarea{
  width:100%;
  background:var(--form-field-bg);
  border:1px solid var(--form-line);
  border-radius:5px;
  padding:12px 14px;
  font-size:1rem;
  color:var(--form-ink);
  min-height:46px;
  transition:border-color .15s ease, box-shadow .15s ease, background-color .15s ease;
}
.form-field textarea{resize:vertical;min-height:104px;font-family:var(--font-body)}
.form-field input:not([type="radio"]):focus,.form-field select:focus,.form-field textarea:focus{
  outline:none;
  border-color:var(--blue);
  box-shadow:0 0 0 3px rgba(131,199,240,0.14);
}
.form-field input::placeholder,.form-field textarea::placeholder{color:var(--form-dim);opacity:0.78}
.radio-group{display:flex;flex-wrap:wrap;gap:10px}
.radio-pill{
  border:1px solid var(--form-line);
  background:var(--form-field-bg);
  padding:10px 14px;
  border-radius:5px;
  font-size:0.88rem;
  cursor:pointer;
  transition:background-color .15s ease, border-color .15s ease, color .15s ease;
}
.radio-pill input{position:absolute;opacity:0;pointer-events:none}
.radio-pill.selected{background:var(--form-ink);color:var(--form-bg);border-color:var(--form-ink)}
.radio-pill:hover{border-color:var(--blue)}
.radio-pill:focus-within{outline:2px solid var(--blue);outline-offset:2px}
.form-submit{width:100%;justify-content:center;margin-top:8px}
.form-note{font-size:0.8rem;color:var(--form-dim);margin-top:14px}
.form-error{margin-top:12px;color:#A32626;font-size:0.85rem;font-weight:600}
.honeypot{position:absolute;left:-9999px}

.step-back{
  font-size:0.85rem;
  color:var(--form-dim);
  margin-bottom:24px;
  display:inline-flex;
  align-items:center;
  gap:6px;
}
.step-back:hover{color:var(--form-ink)}

.cal-embed-wrap{
  min-height:780px;
  border:1.5px solid rgba(27,23,32,0.14);
  border-radius:4px;
  overflow:visible;
}
#cal-embed{width:100%;height:min(85vh,820px);min-height:780px}
.book-grid.step2-active{grid-template-columns:1fr}
.book-grid.step2-active .book-info{display:none}
@media (max-width:900px){
  .book-grid.step2-active{grid-template-columns:1fr}
}

.success-panel{text-align:left}
.success-panel h3{margin-bottom:14px}
.success-panel p{color:var(--form-dim);margin-bottom:0}

@media (max-width:900px){
  .book-grid{grid-template-columns:1fr;gap:14px;background:transparent;border:0;overflow:visible;box-shadow:none}
  .book-info{padding:18px 22px;border:1px solid rgba(255,255,255,0.64);border-radius:14px;background:#A9DDEF;color:#0B1925;box-shadow:0 14px 32px rgba(2,9,18,0.22),0 3px 0 rgba(131,199,240,0.18);animation:book-info-float 6s ease-in-out infinite}
  .book-info h3,.book-info-toggle{color:#0B1925}
  .book-info > p{color:#193449;opacity:0.9}
  .book-info-item span{color:#193449;opacity:0.92}
  .book-info-toggle-mark{border-color:rgba(11,25,37,0.38)}
  .brief-preview{border-color:rgba(11,25,37,0.16);background:rgba(255,255,255,0.35)}
  .brief-heading,.brief-preview dd{color:#0B1925}
  .brief-live,.brief-preview dt{color:rgba(11,25,37,0.66)}
  .book-info-title{display:none}
  .book-info-toggle{display:flex;align-items:center;justify-content:space-between;width:100%;padding:0;color:var(--form-bg);font-family:var(--font-display);font-size:1.08rem;text-align:left}
  .book-info-toggle-mark{width:18px;height:18px;display:grid;place-items:center;border:1px solid rgba(232,241,247,0.34);border-radius:50%;font-family:var(--font-body);font-size:0.9rem}
  .book-info-toggle-mark::before{content:'+'}
  .book-info.is-expanded .book-info-toggle-mark::before{content:'−'}
  .book-info > p{margin:7px 0 0;font-size:0.82rem;line-height:1.4}
  .book-info-details{display:none}
  .book-info.is-expanded .book-info-details{display:block}
  .book-info-list{gap:10px;margin-top:16px}
  .book-info-item span{font-size:0.82rem}
  .brief-preview{margin-top:18px;padding:13px}
  .book-info.is-expanded > p{margin-bottom:0}
  .book-form-panel{padding:44px 32px;border:1px solid var(--line-strong);border-radius:8px;box-shadow:0 14px 36px rgba(0,0,0,0.16)}
  .form-row{grid-template-columns:1fr}
  .book-grid.step2-active{width:calc(100vw - 24px);position:relative;left:50%;transform:translateX(-50%)}
  .book-grid.step2-active .book-form-panel{padding:40px 8px}
  .book-grid.step2-active .form-window-chrome{margin:-40px -8px 24px}
  #cal-embed{height:960px;min-height:960px}
}
@keyframes book-info-float{0%,100%{transform:translateY(0)}50%{transform:translateY(-3px)}}

/* ---------- 404 / error page ---------- */
.error-page{
  min-height:calc(100vh - 70px);
  display:flex;
  align-items:center;
  justify-content:center;
  position:relative;
  overflow:hidden;
  padding:100px 24px;
  text-align:center;
}
.error-glow{
  position:absolute;
  top:50%;left:50%;
  width:680px;height:680px;
  transform:translate(-50%,-50%);
  background:radial-gradient(circle, rgba(232,241,247,0.24) 0%, rgba(232,241,247,0.07) 45%, transparent 72%);
  filter:blur(6px);
  pointer-events:none;
}
.error-inner{position:relative;z-index:1;max-width:620px;margin:0 auto}
.error-code{
  font-size:0.9rem;
  color:var(--text-dimmer);
  margin-bottom:28px;
}
.error-headline{
  font-family:var(--font-display);
  font-size:clamp(2.6rem,7vw,4.4rem);
  line-height:1.06;
  margin-bottom:30px;
}
.error-headline span{display:block}
.error-headline .weight-bold{font-weight:600;color:var(--text);text-shadow:0 0 44px rgba(232,241,247,0.4)}
.error-headline .weight-italic{font-style:italic;font-weight:400;color:var(--text-dim)}
.typewriter-line{
  font-size:1.05rem;
  color:var(--text-dim);
  margin-bottom:44px;
  min-height:1.6em;
}
.typewriter-line .cursor{
  display:inline-block;
  width:2px;
  height:1.05em;
  margin-left:3px;
  background:var(--text);
  vertical-align:middle;
  animation:blink 0.9s step-end infinite;
}
@keyframes blink{50%{opacity:0}}
@media (prefers-reduced-motion: reduce){
  .typewriter-line .cursor{animation:none;opacity:1}
}
.page-hero{padding:80px 0 56px;border-bottom:1px solid var(--line)}
.page-hero h1{margin-bottom:20px}

/* ---------- Offer badge ---------- */
.offer-badge{
  display:inline-flex;
  align-items:center;
  gap:9px;
  padding:8px 16px;
  border:1px solid var(--line-strong);
  border-radius:20px;
  font-size:0.82rem;
  color:var(--text-dim);
  margin-bottom:24px;
}
.offer-badge .dot{width:6px;height:6px;border-radius:50%;background:var(--blue);flex-shrink:0}

/* ---------- Funnel flow (Ad -> Lead -> Follow-up -> Customer) ---------- */
.funnel{
  display:flex;
  align-items:center;
  justify-content:space-between;
  gap:0;
}
.funnel-node{
  flex:1;
  min-width:0;
  text-align:center;
  padding:0 12px;
  transition:transform .2s ease,opacity .2s ease;
}
.funnel-node .funnel-circle{
  width:64px;height:64px;
  margin:0 auto 18px;
  border-radius:50%;
  border:1.5px solid var(--line-strong);
  display:flex;
  align-items:center;
  justify-content:center;
  font-family:var(--font-display);
  font-weight:600;
  font-size:1.4rem;
  color:var(--blue);
  transition:box-shadow .2s ease, border-color .2s ease;
}
.funnel-node:hover .funnel-circle{border-color:var(--blue);box-shadow:0 0 26px rgba(131,199,240,0.35)}
.funnel-node.is-selected{transform:translateY(-4px)}
.funnel-node.is-selected .funnel-circle{border-color:var(--highlight);box-shadow:0 0 24px rgba(138,215,243,0.28);background:rgba(138,215,243,0.08)}
.funnel-node:focus-visible{outline:2px solid var(--highlight);outline-offset:4px;border-radius:6px}
.funnel-node h3{font-size:1.05rem;margin-bottom:8px}
.funnel-node p{font-size:0.85rem;max-width:22ch;margin:0 auto}
.funnel-arrow{
  color:var(--text-dimmer);
  font-size:1.4rem;
  padding:0 6px;
  flex-shrink:0;
  transform:translateY(-40px);
}
@media (max-width:760px){
  .funnel{flex-direction:column;gap:36px}
  .funnel-node{width:100%}
  .funnel-arrow{transform:rotate(90deg);padding:0}
}

/* ---------- We handle / you handle ---------- */
.handles-grid{
  display:grid;
  grid-template-columns:1fr 1fr;
  gap:1px;
  background:var(--line);
  border:1px solid var(--line);
}
.handles-col{background:var(--bg);padding:40px 36px}
.handles-col h3{margin-bottom:22px}
.handles-col ul{display:flex;flex-direction:column;gap:14px}
.handles-col li{
  display:flex;
  gap:12px;
  align-items:flex-start;
  font-size:0.95rem;
  color:var(--text-dim);
}
.handles-col li::before{
  content:'';
  width:6px;height:6px;
  border-radius:50%;
  background:var(--blue);
  margin-top:8px;
  flex-shrink:0;
}
@media (max-width:760px){
  .handles-grid{grid-template-columns:1fr}
}

/* ---------- Industries ---------- */
.industry-grid{
  display:flex;
  flex-wrap:wrap;
  gap:14px;
}
.industry-chip{
  padding:14px 24px;
  border:1px solid var(--line-strong);
  border-radius:30px;
  font-size:0.95rem;
  color:var(--text);
  transition:border-color .2s ease, box-shadow .2s ease;
}
.industry-chip:hover{border-color:var(--blue);box-shadow:0 0 20px rgba(131,199,240,0.22)}

/* ---------- Pricing ---------- */
.pricing-grid{
  display:grid;
  grid-template-columns:repeat(3,minmax(0,1fr));
  gap:1px;
  background:var(--line);
  border:1px solid var(--line);
}
.price-card{
  background:var(--bg);
  padding:44px 34px;
  display:flex;
  flex-direction:column;
  position:relative;
  min-width:0;
}
.price-card.featured{background:var(--bg-alt-2)}
.price-window-chrome{display:flex;align-items:center;justify-content:space-between;gap:12px;margin:-44px -34px 22px;padding:12px 18px;border-bottom:1px solid var(--line);color:var(--text-dimmer);font-size:0.62rem;font-weight:600}
.plan-index{display:flex;align-items:baseline;gap:9px;margin:0 0 12px;color:var(--text-dimmer);font-size:0.68rem;font-weight:600}
.plan-index strong{color:var(--blue);font-family:var(--font-display);font-size:2.15rem;font-weight:500;line-height:1}
.price-plan-topline{display:flex;align-items:center;justify-content:space-between;gap:12px;margin-bottom:16px}
.price-plan-topline .plan-index{min-width:0;margin:0}
.price-card.featured .price-badge{position:static;align-self:flex-end;margin:0 0 8px;padding:5px 9px;border-radius:3px}
.price-card.featured .price-plan-topline .price-badge{align-self:auto;flex-shrink:0;margin:0}
.price-badge{
  position:absolute;
  top:-1px;right:34px;
  background:var(--blue);
  color:var(--frost);
  font-size:0.75rem;
  font-weight:600;
  padding:6px 14px;
  border-radius:0 0 4px 4px;
}
.price-card h3{margin-bottom:6px}
.price-card .price-sub{font-size:0.85rem;color:var(--text-dimmer);margin-bottom:26px}
.price-card .price-num{
  font-family:var(--font-display);
  font-weight:600;
  font-size:2.6rem;
  margin-bottom:4px;
}
.price-card .price-period{font-size:0.85rem;color:var(--text-dimmer);margin-bottom:28px;display:block}
.price-card ul{display:flex;flex-direction:column;gap:12px;margin-bottom:32px;flex-grow:1}
.price-card li{
  font-size:0.9rem;
  color:var(--text-dim);
  display:flex;
  gap:10px;
  align-items:flex-start;
}
.price-card li::before{content:'✓';color:var(--blue);flex-shrink:0;font-weight:700}
@media (max-width:900px){
  .pricing-grid{grid-template-columns:minmax(0,1fr)}
}

.price-callout{
  border:1px solid var(--line-strong);
  border-radius:6px;
  padding:28px 30px;
  display:flex;
  gap:18px;
  align-items:flex-start;
  margin-top:48px;
}
.price-callout .callout-mark{
  font-family:var(--font-display);
  font-weight:600;
  font-size:1.3rem;
  color:var(--blue);
  flex-shrink:0;
}
.price-callout p{font-size:0.92rem;max-width:60ch}
.price-callout strong{color:var(--text)}
.spend-planner{
  display:grid;
  grid-template-columns:0.85fr 1.15fr;
  gap:42px;
  margin-top:24px;
  padding:34px;
  border:1px solid var(--line-strong);
  border-radius:6px;
  background:var(--bg-alt);
}
.spend-planner-copy .eyebrow{display:block;margin-bottom:12px;color:var(--blue);font-size:0.73rem;font-weight:700;text-transform:uppercase}
.spend-planner-copy h2{font-size:1.8rem;margin-bottom:12px}
.spend-planner-copy p{font-size:0.92rem;max-width:38ch}
.spend-planner-controls{display:grid;gap:9px;align-content:start}
.spend-planner-controls > label{display:flex;justify-content:space-between;align-items:baseline;gap:16px;color:var(--text-dim);font-size:0.78rem;font-weight:600}
.spend-planner-controls select{width:100%;min-height:43px;padding:9px 12px;border:1px solid var(--line-strong);border-radius:4px;background:var(--bg);color:var(--text);font:inherit}
.spend-planner-controls output{color:var(--text);font-variant-numeric:tabular-nums}
.spend-planner-controls input[type="range"]{width:100%;margin:8px 0 0;accent-color:var(--highlight);cursor:pointer}
.spend-slider-track{height:3px;background:var(--line-strong);border-radius:3px}
.spend-slider-track span{display:block;width:10%;height:100%;border-radius:inherit;background:var(--highlight);transition:width .12s ease}
.spend-range-labels{display:flex;justify-content:space-between;color:var(--text-dimmer);font-size:0.68rem}
.spend-split{display:grid;grid-template-columns:1fr 1fr;gap:12px;margin-top:13px;padding-top:17px;border-top:1px solid var(--line)}
.spend-cost-row{display:flex;align-items:center;gap:9px;min-width:0}
.spend-cost-mark{width:7px;height:24px;flex-shrink:0;border-radius:2px;background:var(--blue)}
.spend-cost-mark.meta-mark{background:var(--highlight)}
.spend-cost-row small,.spend-cost-row strong{display:block}
.spend-cost-row small{margin-bottom:3px;color:var(--text-dimmer);font-size:0.68rem}
.spend-cost-row strong{color:var(--text);font-size:0.87rem;font-variant-numeric:tabular-nums}
.spend-disclaimer{margin-top:7px;color:var(--text-dimmer);font-size:0.7rem}

/* ---------- FAQ accordion ---------- */
.faq-list{display:flex;flex-direction:column;gap:1px;background:var(--line);border:1px solid var(--line)}
.faq-item{background:var(--bg)}
.faq-q{
  width:100%;
  text-align:left;
  padding:26px 30px;
  display:flex;
  justify-content:space-between;
  align-items:center;
  gap:20px;
  font-family:var(--font-display);
  font-size:1.05rem;
  color:var(--text);
}
.faq-q .faq-icon{
  font-size:1.3rem;
  color:var(--blue);
  transition:transform .2s ease;
  flex-shrink:0;
}
.faq-item.open .faq-q .faq-icon{transform:rotate(45deg)}
.faq-a{
  max-height:0;
  overflow:hidden;
  transition:max-height .25s ease;
}
.faq-a-inner{padding:0 30px 26px;font-size:0.95rem;color:var(--text-dim);max-width:70ch}
.faq-item.open .faq-a{max-height:400px}

/* ---------- Legal / prose pages ---------- */
.prose{max-width:70ch}
.prose h2{margin-top:44px;margin-bottom:16px;font-size:1.4rem}
.prose h2:first-child{margin-top:0}
.prose p{margin-bottom:18px;font-size:0.96rem}
.prose ul{margin:0 0 18px 20px;list-style:disc}
.prose li{color:var(--text-dim);font-size:0.96rem;margin-bottom:8px}

/* ---------- Stripe buy button sizing ---------- */
stripe-buy-button{display:block;width:100%;min-width:0;max-width:100%}

/* ---------- Monthly checkout ---------- */
.payment-wrap{padding-top:52px}
.payment-grid{grid-template-columns:0.82fr 1.18fr}
.payment-info{background:var(--form-ink);color:var(--form-bg)}
.payment-kicker,.payment-step-number{display:block;color:var(--highlight);font-size:0.72rem;font-weight:700;text-transform:uppercase;margin-bottom:14px}
.payment-info h2{font-size:2rem;color:var(--form-bg);margin-bottom:10px}
.payment-info > p{margin-bottom:18px}
.payment-total{display:flex;align-items:baseline;gap:9px;margin:20px 0 24px;padding-bottom:20px;border-bottom:1px solid rgba(232,241,247,0.16)}
.payment-total strong{font-family:var(--font-display);font-size:2.65rem;font-weight:600;color:var(--form-bg)}
.payment-total span{font-size:0.86rem;color:rgba(232,241,247,0.68)}
.payment-policy-list{display:grid;gap:16px}
.payment-policy-list p{font-size:0.85rem;color:rgba(232,241,247,0.78);margin:0}
.payment-policy-list strong{color:var(--form-bg)}
.payment-policy-list a{color:var(--highlight)}
.payment-meta-note{display:flex;gap:11px;margin-top:28px;padding:15px;border:1px solid rgba(232,241,247,0.16);border-radius:5px;background:rgba(255,255,255,0.035);font-size:0.78rem;color:rgba(232,241,247,0.72)}
.payment-meta-note > span:first-child{color:var(--highlight);font-size:1.1rem}
.payment-custom-plan{margin:15px 0 0;font-size:0.82rem;color:rgba(232,241,247,0.76)}
.payment-custom-plan a{color:var(--highlight);text-decoration:underline;text-underline-offset:3px}
.payment-plan-lock{display:flex;justify-content:space-between;align-items:center;gap:12px;padding:13px 15px;margin-bottom:20px;border:1px solid var(--form-line);border-radius:5px;background:var(--form-field-bg)}
.payment-plan-lock span{font-size:0.78rem;color:var(--form-dim)}
.payment-plan-lock strong{font-size:0.86rem;color:var(--form-ink);text-align:right}
.payment-plan-change{margin:-11px 0 18px;font-size:0.79rem;color:var(--form-dim)}
.payment-plan-change a{color:var(--blue);text-decoration:underline;text-underline-offset:2px}
.payment-progress{grid-template-columns:minmax(0,1fr) 24px minmax(0,1fr) 24px minmax(0,1fr);gap:9px}
.payment-progress .booking-progress-step{gap:7px;font-size:0.72rem;white-space:nowrap}
.payment-progress .booking-progress-track{width:100%}
.payment-step{display:none}
.payment-step.active{display:block;animation:booking-step-enter .32s ease both}
.payment-step h2{font-size:1.65rem;margin:0 0 9px;color:var(--form-ink)}
.payment-step > p{font-size:0.92rem;color:var(--form-dim);margin-bottom:22px}
.payment-step .payment-step-number{color:var(--blue);margin-bottom:9px}
.payment-terms-check{display:flex;align-items:flex-start;gap:11px;margin:18px 0;color:var(--form-dim);font-size:0.81rem;line-height:1.5}
.payment-terms-check input{width:17px;height:17px;flex:0 0 17px;margin:2px 0 0;accent-color:var(--blue)}
.payment-terms-check a{color:var(--blue);text-decoration:underline;text-underline-offset:2px}
.payment-quote-note{padding:13px 15px;margin:-2px 0 16px;border-left:3px solid var(--blue);background:rgba(131,199,240,0.1);color:var(--form-dim);font-size:0.83rem}
.payment-error{padding:12px 14px;border:1px solid #b94c49;border-radius:4px;color:#9f302e;background:rgba(221,91,82,0.08);font-size:0.84rem;margin:0 0 14px}
.payment-loading{width:26px;height:26px;border:2px solid var(--form-line);border-top-color:var(--blue);border-radius:50%;animation:payment-spin .8s linear infinite;margin:26px 0}
#stripe-checkout{width:100%;min-height:400px;margin:20px 0}
#stripe-checkout[hidden]{display:none}
@keyframes payment-spin{to{transform:rotate(360deg)}}
.payment-booking-tools{display:flex;align-items:center;gap:12px;flex-wrap:wrap;margin:20px 0}
.payment-booking-tools .btn{padding:10px 15px;font-size:0.82rem}
.payment-booking-tools .payment-error{margin:0}
.payment-cal-wrap{min-height:760px;margin-top:22px}
#payment-cal-embed{width:100%;height:min(82vh,820px);min-height:740px}
.payment-cal-message{padding:16px;border-left:3px solid var(--blue);background:rgba(131,199,240,0.1);color:var(--form-ink);font-size:0.9rem}
.payment-honeypot{position:absolute!important;left:-10000px!important;width:1px!important;height:1px!important;overflow:hidden!important}
@media(max-width:900px){.payment-grid{grid-template-columns:1fr}.payment-info{padding:34px 30px}.payment-form-panel{padding:38px 30px}.payment-form-panel .form-window-chrome{margin:-38px -30px 25px}}
@media(max-width:560px){
  .payment-wrap{padding-top:32px}
  .payment-info{padding:30px 24px}
  .payment-form-panel{padding:34px 22px}
  .payment-form-panel .form-window-chrome{margin:-34px -22px 22px}
  .payment-progress{grid-template-columns:minmax(0,1fr) 10px minmax(0,1fr) 10px minmax(0,1fr);gap:5px}
  .payment-progress .booking-progress-step{gap:4px;font-size:0.62rem;white-space:normal;line-height:1.2}
  .payment-progress .booking-progress-step > span:first-child{width:23px;height:23px;font-size:0.64rem}
  .payment-progress .booking-progress-track{min-width:0}
  .payment-form-panel .form-row{grid-template-columns:1fr;gap:16px}
  #payment-cal-embed{height:780px;min-height:720px}
  .payment-cal-wrap{min-height:720px}
}
@media(prefers-reduced-motion:reduce){.payment-loading{animation:none}.payment-step.active{animation:none}}

/* ================================================================
   LIGHT THEME
   Toggle via <html data-theme="light">. Every color in the site
   is a token, so this block is the entire light-mode override.
================================================================ */
:root[data-theme="light"]{
  --abyss:#EDF5FA;
  --frost:#122131;
  --bg-rgb:237,245,250;
  --text-rgb:18,33,49;
  --blue:#287CAB;
  --blue-dim:rgba(40,124,171,0.48);
  --blue-ink:#FFFFFF;
  --bg:var(--abyss);
  --bg-alt:#E4F0F7;
  --bg-alt-2:#D8E9F3;
  --text:var(--frost);
  --text-dim:rgba(18,33,49,0.72);
  --text-dimmer:rgba(18,33,49,0.68);
  --accent:var(--frost);
  --line:rgba(18,33,49,0.14);
  --line-strong:rgba(18,33,49,0.27);
  --form-bg:#FFFFFF;
  --form-ink:#122131;
  --form-dim:rgba(18,33,49,0.64);
  --form-line:rgba(18,33,49,0.18);
  --form-field-bg:#F5F7FA;
}
:root[data-theme="light"] .btn-primary{color:var(--bg)}
:root[data-theme="light"] .nav-links a.nav-cta,
:root[data-theme="light"] .nav-links a.nav-cta.current{background:#0F1626;color:#FFFFFF}
:root[data-theme="light"] .nav-links a.nav-cta:hover{background:var(--blue);color:var(--highlight-ink)}
:root[data-theme="light"] .error-headline .weight-bold,
:root[data-theme="light"] .typewriter-line .cursor{text-shadow:none}
:root[data-theme="light"] .price-badge{color:#fff}

/* ---------- Theme toggle ---------- */
.theme-toggle{
  position:relative;
  width:38px;height:38px;
  border:1px solid var(--line-strong);
  border-radius:50%;
  background:rgba(var(--text-rgb),0.05);
  display:flex;
  align-items:center;
  justify-content:center;
  flex-shrink:0;
  transition:border-color .2s ease, box-shadow .2s ease;
}
.theme-toggle:hover{border-color:var(--blue);box-shadow:0 0 20px rgba(131,199,240,0.32)}
.theme-toggle svg{
  position:absolute;
  width:18px;height:18px;
  color:var(--text);
  transition:opacity .3s ease, transform .4s ease;
}
.theme-toggle .icon-moon{opacity:1;transform:scale(1) rotate(0deg)}
.theme-toggle .icon-sun{opacity:0;transform:scale(0.4) rotate(-80deg)}
:root[data-theme="light"] .theme-toggle .icon-moon{opacity:0;transform:scale(0.4) rotate(80deg)}
:root[data-theme="light"] .theme-toggle .icon-sun{opacity:1;transform:scale(1) rotate(0deg)}

/* ---------- Trust bar (under hero) ---------- */
.trust-bar{
  display:flex;
  flex-wrap:wrap;
  gap:10px 28px;
  margin-top:28px;
  padding-top:24px;
  border-top:1px solid var(--line);
}
.trust-item{
  display:flex;
  align-items:center;
  gap:8px;
  font-size:0.85rem;
  color:var(--text-dim);
}
.trust-item .check{color:var(--blue);font-weight:700}

/* ---------- Counters: tabular numerals so digits don't jitter while counting ---------- */
.stat .num,
.hero-side .fact-num,
.case-metrics .num{
  font-variant-numeric:tabular-nums;
  font-feature-settings:"tnum";
}

/* ---------- Funnel: emphasize steps 1-2 (ours) vs 3-4 (client's) ---------- */
.funnel-groups{
  display:grid;
  grid-template-columns:1fr 1fr;
  gap:0;
  margin-bottom:8px;
  max-width:820px;
}
.funnel-group-label{
  font-size:0.82rem;
  color:var(--text-dimmer);
  text-align:center;
  padding-bottom:10px;
  border-bottom:1px solid var(--line);
}
.funnel-group-label.ours{color:var(--blue);border-bottom-color:var(--blue-dim)}
.funnel-node--active .funnel-circle{
  background:var(--blue);
  border-color:var(--blue);
  color:var(--frost);
}
:root[data-theme="light"] .funnel-node--active .funnel-circle{color:#fff}
.funnel-node--active h3{color:var(--text)}
.funnel-node--handoff .funnel-circle{opacity:0.72}
.funnel-node--handoff p,.funnel-node--handoff h3{opacity:0.72}
.funnel-note{
  margin-top:34px;
  font-size:0.92rem;
  color:var(--text-dim);
  max-width:640px;
}
.funnel-note strong{color:var(--text)}

/* ---------- Testimonial carousel ---------- */
.carousel{
  position:relative;
  max-width:760px;
  min-height:200px;
}
.carousel-track{position:relative}
.carousel-slide{
  position:absolute;
  inset:0;
  opacity:0;
  visibility:hidden;
  transition:opacity .5s ease;
  border:1px solid var(--line);
  background:var(--bg-alt);
  padding:40px 44px;
  border-radius:4px;
}
.carousel-slide.active{opacity:1;visibility:visible;position:relative}
.carousel-slide p{
  font-family:var(--font-display);
  font-weight:500;
  font-style:italic;
  font-size:1.3rem;
  color:var(--text);
  line-height:1.4;
  margin-bottom:22px;
}
.carousel-slide .who{font-size:0.88rem;color:var(--text-dim)}
.carousel-dots{display:flex;gap:9px;margin-top:24px}
.carousel-dot{
  width:8px;height:8px;
  border-radius:50%;
  border:1px solid var(--line-strong);
  transition:background .2s ease, border-color .2s ease;
}
.carousel-dot.active{background:var(--blue);border-color:var(--blue)}

/* ---------- Combined handles + industries strip ---------- */
.combo-grid{
  display:grid;
  grid-template-columns:1.1fr 0.9fr;
  gap:1px;
  background:var(--line);
  border:1px solid var(--line);
}
.combo-grid .handles-col{background:var(--bg)}
.combo-industries{background:var(--bg);padding:40px 36px}
.combo-industries h3{margin-bottom:22px}
@media (max-width:860px){
  .combo-grid{grid-template-columns:1fr}
}

/* ---------- Footer credit (Powered by Northline AI) ---------- */
.footer-bottom{
  display:grid;
  grid-template-columns:1fr auto 1fr;
  align-items:center;
  gap:16px;
  padding-top:28px;
  border-top:1px solid var(--line);
  font-size:0.82rem;
  color:var(--text-dimmer);
}
.footer-bottom > span{justify-self:start}
.footer-legal{display:flex;gap:22px;justify-self:end}
.footer-legal a{color:var(--text-dimmer)}
.footer-legal a:hover{color:var(--text-dim)}
@media (max-width:700px){
  .footer-bottom{grid-template-columns:1fr;text-align:center;gap:14px}
  .footer-bottom > span,.footer-legal,.footer-credit{justify-self:center}
}

.footer-credit{
  justify-self:center;
  display:inline-flex;
  align-items:center;
  gap:6px;
  padding:8px 16px;
  border:1px solid var(--line-strong);
  border-radius:30px;
  font-size:0.82rem;
  color:var(--text-dim);
  white-space:nowrap;
  transition:border-color .2s ease, box-shadow .2s ease;
}
.footer-credit:hover{border-color:var(--blue);box-shadow:0 0 18px rgba(131,199,240,0.22)}
.footer-credit a{
  display:inline-flex;
  align-items:center;
  gap:4px;
  font-weight:700;
  background:linear-gradient(90deg,#F5A344,#EF5DA8,#9B5DE5);
  -webkit-background-clip:text;
  background-clip:text;
  color:transparent;
}
.footer-credit a::after{content:'↗';font-size:0.9em;color:#9B5DE5}
.footer-credit a svg{width:12px;height:12px;stroke:#9B5DE5;flex-shrink:0}

/* ---------- GSAP reveal base (JS toggles visibility via animation, this just avoids flash of fully-hidden content if JS fails) ---------- */
.gsap-reveal{will-change:transform,opacity}
@media (prefers-reduced-motion: reduce){
  .gsap-reveal{opacity:1 !important;transform:none !important}
}

/* Smooth color fade when switching theme (lower specificity than
   component-level transitions above, so those still win for hover states) */
*,*::before,*::after{transition:background-color .25s ease, border-color .25s ease, color .25s ease}

/* ================================================================
   STARFIELD BACKGROUND (homepage only)
   Fixed canvas sits behind everything (z-index:0). All real page
   content is wrapped in .page-content (z-index:1) so it always
  paints above the canvas. Transparent homepage sections share
  this single branded starfield backdrop.
================================================================ */
#starfield{
  position:fixed;
  inset:0;
  width:100%;
  height:100%;
  z-index:0;
  pointer-events:none;
  display:block;
  background:var(--bg);
}
.page-content{position:relative;z-index:1}
#star-zone-2{background:transparent}
@media (prefers-reduced-motion: reduce){
  #starfield{display:none}
}

@media (max-width:600px){
  .container{padding-left:22px;padding-right:22px}
  .nav-inner{padding:16px 22px;gap:14px}
  .nav-links{padding:32px 22px}
  .hero{padding-top:56px;padding-bottom:56px}
  .hero h1{font-size:clamp(2.35rem,10vw,3.5rem)}
  .hero .lede{margin-bottom:28px}
  .hero-actions{flex-direction:column;align-items:stretch}
  .hero-actions .btn{justify-content:center}
  .section{padding:68px 0}
  .section-head{gap:20px;margin-bottom:36px}
}

/* ---------- Star rating input (review form) ---------- */
.star-rating{display:flex;gap:6px;align-items:center}
.star-rating .star{
  font-size:2rem;
  line-height:1;
  color:var(--form-dim);
  -webkit-text-stroke:0.6px #000;
  transition:color .15s ease, transform .15s ease;
}
.star-rating .star:hover{transform:scale(1.15)}
.star-rating .star.filled{color:var(--blue);-webkit-text-stroke:0.6px #000}

/* ---------- Animated headline highlight (typed + highlighted word) ---------- */
.headline-type{min-height:1.2em}
.headline-highlight{
  background:var(--highlight);
  color:var(--highlight-ink);
  padding:0 10px;
  border-radius:3px;
  font-weight:600;
  box-decoration-break:clone;
  -webkit-box-decoration-break:clone;
}
.headline-cursor{
  display:inline-block;
  width:3px;
  height:0.85em;
  background:var(--text);
  margin-left:2px;
  vertical-align:text-bottom;
  animation:blink 0.9s step-end infinite;
}

::selection{background:var(--highlight);color:var(--highlight-ink)}
::-moz-selection{background:var(--highlight);color:var(--highlight-ink)}

/* ---------- Honest trust row (replaces fabricated stats) ---------- */
.trust-row{
  display:grid;
  grid-template-columns:repeat(3,1fr);
  border-top:1px solid var(--line);
  border-bottom:1px solid var(--line);
}
.trust-cell{
  padding:32px;
  border-left:1px solid var(--line);
}
.trust-cell:first-child{border-left:none}
.trust-cell h3{font-size:1.05rem;margin-bottom:8px}
.trust-cell p{font-size:0.9rem}
@media (max-width:860px){
  .trust-row{grid-template-columns:1fr}
  .trust-cell{border-left:none !important;border-top:1px solid var(--line)}
  .trust-cell:first-child{border-top:none}
}

/* ---------- Numbered channel cards (Meta placements breakdown) ---------- */
.channel-grid{
  display:grid;
  grid-template-columns:1fr 1fr;
  gap:1px;
  background:var(--line);
  border:1px solid var(--line);
}
.channel-card{
  background:var(--bg);
  padding:34px 32px;
}
.channel-num{font-size:0.8rem;color:var(--text-dimmer)}
.channel-card h3{margin:14px 0 6px}
.channel-tags{font-size:0.78rem;color:var(--text-dimmer);letter-spacing:0.03em;margin-bottom:14px}
.channel-card p{font-size:0.92rem;margin-bottom:18px}
.channel-list{display:flex;flex-direction:column;gap:8px;margin-bottom:18px}
.channel-list span{font-size:0.86rem;color:var(--text-dim);display:flex;gap:8px}
.channel-list span::before{content:'✓';color:var(--highlight);font-weight:700}
.channel-foot{
  display:flex;
  justify-content:space-between;
  align-items:center;
  padding-top:14px;
  border-top:1px solid var(--line);
  font-size:0.82rem;
  color:var(--text-dimmer);
}
@media (max-width:760px){.channel-grid{grid-template-columns:1fr}}

body.has-section-index{counter-reset:section-index}
body.has-section-index .section{counter-increment:section-index}
body.has-section-index .section > .container::before{
  content:counter(section-index,decimal-leading-zero) ' /';
  display:block;
  max-width:100%;
  margin-bottom:22px;
  padding-bottom:10px;
  border-bottom:1px solid var(--line);
  color:var(--blue);
  font-family:var(--font-display);
  font-size:1.22rem;
  font-weight:500;
  letter-spacing:0;
}

.hero-brand-mark{width:100%;max-width:280px;margin-bottom:8px;border-radius:6px}
@media (max-width:900px){
  .spend-planner{grid-template-columns:1fr;gap:24px}
  .form-window-chrome{margin:-44px -32px 26px}
}
@media (max-width:600px){.hero-brand-mark{max-width:190px}}
@media (max-width:520px){
  .spend-planner{padding:23px 20px}
  .spend-split{grid-template-columns:1fr}
  .booking-progress{grid-template-columns:minmax(0,1fr) 22px minmax(0,1fr);gap:8px}
  .booking-progress-step{gap:5px;font-size:0.68rem}
}

.service-hero{
  --service-accent:#8AD7F3;
  padding:54px 0 72px;
  border-bottom:1px solid var(--line);
  background-image:linear-gradient(rgba(232,241,247,0.035) 1px,transparent 1px),linear-gradient(90deg,rgba(232,241,247,0.035) 1px,transparent 1px);
  background-size:54px 54px;
}
.service-hero-topline,.service-board-top,.service-board-bottom,.service-preview-caption,.service-format-caption span{
  display:flex;
  justify-content:space-between;
  gap:18px;
  color:var(--text-dimmer);
  font-size:0.67rem;
  font-weight:600;
}
.service-hero-topline{padding-bottom:18px;border-bottom:1px solid var(--line);margin-bottom:42px}
.service-hero-grid{display:grid;grid-template-columns:0.9fr 1.1fr;gap:54px;align-items:center}
.service-hero h1{font-size:5rem;line-height:0.96;margin-bottom:24px}
.service-hero h1 span{color:var(--service-accent)}
.service-hero-copy .lede{max-width:42ch;margin-bottom:28px}
.service-signal-row{display:flex;flex-wrap:wrap;gap:12px 20px;margin-top:26px;color:var(--text-dimmer);font-size:0.68rem}
.service-signal-row span{padding-top:10px;border-top:1px solid var(--line)}
.service-creative-board{min-width:0;padding:14px;border:1px solid var(--line-strong);border-radius:6px;background:rgba(var(--bg-rgb),0.72);box-shadow:0 28px 70px rgba(0,0,0,0.2)}
.service-board-top{padding:3px 3px 13px}
.service-board-feature{position:relative;overflow:hidden;aspect-ratio:1.28;background:var(--bg-alt-2)}
.service-board-feature img{width:100%;height:100%;object-fit:cover}
.service-board-feature::after{content:'';position:absolute;inset:35% 0 0;background:linear-gradient(transparent,rgba(5,8,12,0.82))}
.service-board-overlay{position:absolute;z-index:1;left:24px;bottom:22px;display:flex;flex-direction:column;gap:10px;color:#fff}
.service-board-overlay span{color:var(--service-accent);font-size:0.68rem;font-weight:700}
.service-board-overlay strong{font-family:var(--font-display);font-size:2rem;font-weight:500;line-height:1.05}
.service-board-bottom{padding:13px 3px 2px}
.service-board-status{display:flex;align-items:center;gap:7px}
.service-board-status i{width:6px;height:6px;border-radius:50%;background:var(--service-accent)}
.service-kicker{display:block;margin-bottom:12px;color:var(--blue);font-size:0.7rem;font-weight:700}
.service-section-head h2{max-width:12ch}
.service-process{padding:0;margin:0;list-style:none;border-top:1px solid var(--line-strong)}
.service-process li{display:grid;grid-template-columns:72px minmax(0,1fr) 32px;gap:18px;align-items:start;padding:26px 0;border-bottom:1px solid var(--line)}
.service-process-index{padding-top:4px;color:var(--service-accent,#8AD7F3);font-size:0.8rem;font-variant-numeric:tabular-nums}
.service-process-label{color:var(--text-dimmer);font-size:0.65rem;font-weight:700}
.service-process h3{margin:5px 0 8px;font-size:1.32rem}
.service-process p{max-width:58ch;font-size:0.9rem}
.service-process-arrow{color:var(--text-dimmer);font-size:1.2rem;text-align:right}
.service-format-grid{display:grid;grid-template-columns:1.15fr 0.85fr;grid-template-rows:minmax(255px,1fr) minmax(225px,0.9fr);gap:14px}
.service-format{position:relative;min-width:0;overflow:hidden;border:1px solid var(--line);background:var(--bg);}
.service-format img{position:absolute;inset:0;width:100%;height:100%;object-fit:cover;transition:transform .6s ease}
.service-format:hover img{transform:scale(1.035)}
.service-format-featured{grid-row:span 2;min-height:510px}
.service-format-featured::after,.service-format-portrait::after{content:'';position:absolute;inset:35% 0 0;background:linear-gradient(transparent,rgba(4,7,11,0.88))}
.service-format-overlay,.service-format-caption{position:absolute;z-index:1;left:22px;right:22px;bottom:20px;color:#fff}
.service-format-overlay>span,.service-format-caption>span{color:var(--service-accent,#8AD7F3);font-size:0.66rem;font-weight:700}
.service-format-overlay h3{margin:8px 0;font-size:1.8rem}
.service-format-overlay p,.service-format-caption p{color:rgba(255,255,255,0.78);font-size:0.82rem}
.service-format-caption h3{margin:6px 0;font-size:1.35rem}
.service-format-note{grid-column:2;padding:25px;display:flex;flex-direction:column;justify-content:center}
.service-format-index{color:var(--blue);font-size:0.68rem;font-weight:700}
.service-format-note h3{margin:15px 0 8px;font-size:1.6rem}
.service-format-note>p{font-size:0.86rem}
.service-form-specimen{margin-top:20px;padding:15px;border:1px solid var(--line);border-radius:4px;background:var(--bg-alt);color:var(--text)}
.service-lead-form{display:grid;gap:12px}
.service-form-field{display:grid;gap:5px}
.service-form-field label{color:var(--text-dim);font-size:0.72rem;font-weight:600}
.service-form-field input,.service-form-field textarea{width:100%;min-height:44px;padding:10px 11px;border:1px solid var(--line-strong);border-radius:4px;background:#070D18;color:#E8F1F7;font:inherit;font-size:0.82rem}
.service-form-field textarea{min-height:76px;resize:vertical}
.service-form-field input::placeholder,.service-form-field textarea::placeholder{color:rgba(232,241,247,0.58)}
.service-form-field input:focus-visible,.service-form-field textarea:focus-visible{outline:3px solid var(--highlight);outline-offset:2px}
.service-lead-form>button{display:flex;min-height:46px;align-items:center;justify-content:space-between;gap:12px;padding:10px 12px;border-radius:3px;background:var(--highlight);color:var(--highlight-ink);font-size:0.78rem;font-weight:700;text-align:left}
.service-lead-form>button:hover{background:var(--blue)}
.service-lead-form>button:focus-visible{outline:3px solid var(--text);outline-offset:3px}
.service-form-feedback{margin:0;color:var(--text);font-size:0.8rem}
.service-honeypot{position:absolute;left:-10000px;width:1px;height:1px;overflow:hidden}
.service-disclaimer{margin-top:13px;color:var(--text-dimmer);font-size:0.7rem}

.platform-strip-wrap{padding:0 0 35px}
.platform-strip{display:grid;grid-template-columns:minmax(190px,0.7fr) minmax(0,1.3fr);align-items:center;gap:15px 30px;padding:21px 24px;border:1px solid var(--line-strong);border-radius:5px;background:var(--bg-alt)}
.platform-strip-copy>span{display:block;margin-bottom:6px;color:var(--blue);font-size:0.65rem;font-weight:700;letter-spacing:0.09em}
.platform-strip-copy p{max-width:34ch;color:var(--text);font-family:var(--font-display);font-size:1.12rem;line-height:1.18}
.platform-list{display:flex;justify-content:flex-end;flex-wrap:wrap;gap:9px;margin:0;padding:0;list-style:none}
.platform-list li{display:flex;min-height:42px;align-items:center;gap:8px;padding:7px 10px;border:1px solid var(--line);border-radius:4px;background:var(--bg);color:var(--blue);font-size:0.7rem;font-weight:600;white-space:nowrap}
.platform-list li span{color:var(--text)}
.platform-list svg{width:21px;height:21px;flex-shrink:0}
.platform-list li:first-child,.platform-list li:nth-child(2){--platform-mark-fill:#081521}
.platform-list li:nth-child(4){--platform-mark-fill:#FFFFFF}
.platform-strip-note{grid-column:2;margin:0;color:var(--text-dimmer);font-size:0.68rem}

.pricing-eyebrow{display:block;margin-bottom:15px;color:var(--blue);font-size:0.7rem;font-weight:700}
.pricing-terms-row{display:grid;grid-template-columns:1fr 1fr;max-width:660px;margin-top:34px;border-top:1px solid var(--line);border-bottom:1px solid var(--line)}
.pricing-terms-row>div{display:grid;gap:7px;padding:14px 16px 14px 0}
.pricing-terms-row>div+div{padding-left:18px;border-left:1px solid var(--line)}
.pricing-terms-row span,.plan-index{color:var(--text-dimmer);font-size:0.65rem;font-weight:700}
.pricing-terms-row strong{color:var(--text);font-size:0.82rem;font-weight:600}

.web-hero{
  --web-accent:#8AD7F3;
  padding:37px 0 68px;
  overflow:hidden;
  background-color:#050C1A;
  background-image:linear-gradient(rgba(245,245,236,0.035) 1px,transparent 1px),linear-gradient(90deg,rgba(245,245,236,0.035) 1px,transparent 1px);
  background-size:60px 60px;
  color:#EEF7FC;
}
.web-container{max-width:1280px}
.web-eyebrow{display:flex;justify-content:space-between;gap:14px;padding-bottom:15px;border-bottom:1px solid rgba(238,247,252,0.18);color:rgba(238,247,252,0.64);font-size:0.66rem;font-weight:700}
.web-hero-grid{display:grid;grid-template-columns:0.8fr 1.2fr;gap:50px;align-items:center;padding-top:52px}
.web-hero-copy h1{max-width:8ch;margin:0 0 22px;font-size:5rem;line-height:0.98}
.web-hero-copy h1 em{color:var(--web-accent);font-style:normal}
.web-hero-copy>p{max-width:42ch;color:rgba(238,247,252,0.72);font-size:1.02rem}
.web-hero-copy .hero-actions{margin-top:28px}
.web-hero-copy .btn-primary{background:var(--web-accent);color:#071521}
.web-hero-copy .btn-primary:hover{background:var(--blue);color:var(--blue-ink)}
.web-hero-copy .btn-outline{border-color:rgba(238,247,252,0.34);color:#EEF7FC}
.web-hero-index{display:flex;flex-wrap:wrap;gap:10px 18px;margin-top:30px;color:rgba(238,247,252,0.55);font-size:0.65rem}
.web-showcase{min-width:0}
.web-preview-controls{display:flex;justify-content:space-between;align-items:center;gap:12px;margin-bottom:11px;color:rgba(238,247,252,0.6);font-size:0.64rem;font-weight:700}
.web-preview-controls>div{display:flex;gap:3px;padding:3px;border:1px solid rgba(238,247,252,0.18);border-radius:4px}
.web-preview-controls button{padding:6px 10px;border-radius:3px;color:rgba(238,247,252,0.62);font-size:0.68rem}
.web-preview-controls button[aria-pressed="true"]{background:var(--web-accent);color:#071521}
.web-preview-shell{max-width:100%;padding:9px;border:1px solid rgba(238,247,252,0.23);border-radius:6px;background:#1B1C19;transition:max-width .35s ease}
.web-preview-shell[data-view="mobile"]{max-width:340px;margin-inline:auto}
.web-browser-bar{display:flex;align-items:center;justify-content:space-between;gap:10px;min-height:25px;padding:0 3px 8px;color:rgba(238,247,252,0.46);font-size:0.59rem}
.web-browser-bar .window-dots{gap:5px}
.web-browser-bar .window-dots i{width:8px;height:8px}
.web-demo-site{overflow:hidden;background:#EAF5FA;color:#0B1925;font-family:var(--font-body)}
.web-demo-nav{display:flex;justify-content:space-between;align-items:center;gap:10px;padding:13px 17px;font-size:0.62rem}
.web-demo-nav strong{font-size:0.7rem}
.web-demo-nav strong span{color:#77786F;font-weight:400}
.web-demo-cover{position:relative;min-height:330px;overflow:hidden;background:#333}
.web-demo-cover>img{position:absolute;inset:0;width:100%;height:100%;object-fit:cover}
.web-demo-cover::after{content:'';position:absolute;inset:25% 0 0;background:linear-gradient(transparent,rgba(10,11,8,0.79))}
.web-demo-copy{position:absolute;z-index:1;left:22px;right:22px;bottom:22px;color:#fff}
.web-demo-copy>span{font-size:0.6rem;font-weight:600;color:var(--web-accent)}
.web-demo-copy h2{margin:8px 0;font-size:2.4rem;line-height:0.96}
.web-demo-copy p{margin-bottom:13px;color:rgba(255,255,255,0.78);font-size:0.72rem}
.web-demo-copy b{display:inline-flex;gap:15px;padding:9px 11px;background:var(--web-accent);color:#071521;font-size:0.58rem}
.web-demo-bottom{display:flex;justify-content:space-between;gap:12px;padding:11px 16px;color:#5E7584;font-size:0.56rem}
.web-preview-caption{display:flex;justify-content:space-between;gap:12px;margin-top:10px;color:rgba(238,247,252,0.5);font-size:0.6rem;font-weight:600}
.web-process-list{margin:0;padding:0;list-style:none;border-top:1px solid var(--line-strong)}
.web-process-list li{display:grid;grid-template-columns:66px minmax(0,1fr) 32px;gap:20px;padding:23px 0;border-bottom:1px solid var(--line);align-items:start}
.web-process-list li>span:first-child{color:var(--blue);font-size:0.78rem}
.web-process-list small,.web-scope-grid article>span{color:var(--text-dimmer);font-size:0.64rem;font-weight:700}
.web-process-list h3{margin:5px 0 7px;font-size:1.3rem}
.web-process-list p{max-width:58ch;font-size:0.88rem}
.web-process-glyph{text-align:right;color:var(--text-dimmer)}
.web-scope-grid{display:grid;grid-template-columns:repeat(3,1fr);gap:22px}
.web-scope-grid article{padding:20px 0 0;border-top:1px solid var(--line-strong)}
.web-scope-grid h3{margin:15px 0 8px;font-size:1.22rem}
.web-scope-grid p{font-size:0.87rem}
.web-cta{--web-accent:#8AD7F3;background:var(--web-accent);color:#071521}
.web-cta .service-kicker{color:rgba(7,21,33,0.64)}
.web-cta .lede{color:rgba(7,21,33,0.72)}
.web-cta .btn-primary{background:#071521;color:#E8F1F7}
.web-cta .btn-primary:hover{background:#142B3C}

@media (max-width:980px){
  .service-hero-grid,.web-hero-grid{grid-template-columns:1fr;gap:34px}
  .service-hero-copy{max-width:700px}
  .service-creative-board{max-width:780px}
  .web-hero-copy h1{max-width:11ch;font-size:4.25rem}
  .web-showcase{max-width:860px}
}
@media (max-width:760px){
  .service-format-grid{grid-template-columns:1fr;grid-template-rows:auto}
  .service-format-featured{grid-row:auto;min-height:380px}
  .service-format-portrait{min-height:300px}
  .service-format-note{grid-column:auto;min-height:285px}
  .web-scope-grid{grid-template-columns:1fr;gap:25px}
  .platform-strip{grid-template-columns:1fr;gap:14px}
  .platform-list{justify-content:flex-start}
  .platform-strip-note{grid-column:auto}
}
@media (max-width:600px){
  .service-hero{padding:38px 0 48px}
  .service-hero-topline{margin-bottom:30px;font-size:0.59rem}
  .service-hero-grid{gap:30px}
  .service-hero h1{font-size:3.25rem}
  .service-board-feature{aspect-ratio:1.02}
  .service-board-overlay{left:17px;bottom:17px}
  .service-board-overlay strong{font-size:1.65rem}
  .service-board-bottom{font-size:0.56rem}
  .platform-strip{padding:17px}
  .platform-list{gap:7px}
  .platform-list li{min-height:44px;padding:7px 9px}
  .service-form-specimen{padding:12px}
  .service-format-note{padding:20px}
  .service-process li,.web-process-list li{grid-template-columns:42px minmax(0,1fr) 20px;gap:11px;padding:20px 0}
  .service-format-featured{min-height:330px}
  .service-format-overlay,.service-format-caption{left:17px;right:17px;bottom:17px}
  .pricing-terms-row{margin-top:25px}
  .pricing-terms-row>div{padding-right:9px}
  .pricing-terms-row>div+div{padding-left:11px}
  .pricing-terms-row strong{font-size:0.74rem}
  .web-hero{padding:28px 0 45px}
  .web-eyebrow{font-size:0.57rem}
  .web-hero-grid{gap:30px;padding-top:34px}
  .web-hero-copy h1{font-size:3.35rem}
  .web-hero-copy>p{font-size:0.94rem}
  .web-preview-shell{padding:6px}
  .web-preview-shell[data-view="mobile"]{max-width:286px}
  .web-demo-cover{min-height:265px}
  .web-demo-copy{left:16px;right:16px;bottom:16px}
  .web-demo-copy h2{font-size:1.95rem}
  .web-demo-bottom{font-size:0.48rem;padding:9px 10px}
  .web-preview-caption{font-size:0.52rem}
}

.campaign-panel{
  width:100%;
  min-width:0;
  overflow:hidden;
  border:1px solid rgba(232,241,247,0.22);
  border-radius:20px;
  background:#0C1524;
  color:#F3F2EE;
  box-shadow:0 28px 72px rgba(0,0,0,0.36);
}
.dashboard-topbar,.dashboard-toolbar,.dashboard-footer{display:flex;align-items:center;justify-content:space-between;gap:14px}
.dashboard-topbar{min-height:54px;padding:0 17px;border-bottom:1px solid rgba(232,241,247,0.12);background:#070D18}
.dashboard-brand{display:flex;align-items:center;gap:10px;color:rgba(243,242,238,0.83);font-size:0.59rem;font-weight:700;letter-spacing:0.11em}
.dashboard-brand-mark{display:grid;width:25px;height:25px;place-items:center;border-radius:50%;background:#83C7F0;color:#081521;font-size:0.62rem;letter-spacing:-0.06em}
.dashboard-preview{display:flex;align-items:center;gap:7px;color:rgba(243,242,238,0.62);font-size:0.55rem;font-weight:700;letter-spacing:0.1em;white-space:nowrap}
.dashboard-preview i{width:7px;height:7px;border-radius:50%;background:#83C7F0;box-shadow:0 0 12px rgba(131,199,240,0.58)}
.dashboard-toolbar{min-height:43px;padding:0 17px;border-bottom:1px solid rgba(232,241,247,0.12);background:#121F31}
.dashboard-tabs{display:flex;align-self:stretch;gap:19px}
.dashboard-tabs button{position:relative;padding:0 1px;color:rgba(243,242,238,0.58);font-family:var(--font-body);font-size:0.66rem}
.dashboard-tabs button::after{position:absolute;right:0;bottom:0;left:0;height:2px;background:#79D7F4;content:'';transform:scaleX(0);transform-origin:left;transition:transform .18s ease}
.dashboard-tabs button[aria-pressed="true"]{color:#F3F2EE}
.dashboard-tabs button[aria-pressed="true"]::after{transform:scaleX(1)}
.dashboard-period{color:rgba(243,242,238,0.48);font-size:0.51rem;font-weight:700;letter-spacing:0.09em;white-space:nowrap}
.dashboard-content{overflow-x:auto}
.dashboard-content[hidden]{display:none}
.dashboard-content table{width:100%;border-collapse:collapse;text-align:left}
.dashboard-content th{height:35px;padding:0 8px;border-bottom:1px solid rgba(232,241,247,0.12);color:rgba(243,242,238,0.53);font-size:0.5rem;font-weight:700;letter-spacing:0.1em;white-space:nowrap}
.dashboard-content th:first-child,.dashboard-content td:first-child{padding-left:17px}
.dashboard-content th:last-child,.dashboard-content td:last-child{padding-right:14px}
.dashboard-content td{height:61px;padding:8px;border-bottom:1px solid rgba(232,241,247,0.09);color:rgba(243,242,238,0.81);font-size:0.68rem;line-height:1.3}
.dashboard-content tbody tr:last-child td{border-bottom:0}
.dashboard-content tbody tr:first-child{background:rgba(131,199,240,0.09)}
.dashboard-campaign-name,.dashboard-campaign-type{display:block;white-space:nowrap}
.dashboard-campaign-name{overflow:hidden;color:#F3F2EE;font-size:0.7rem;font-weight:600;text-overflow:ellipsis}
.dashboard-campaign-type{margin-top:4px;color:rgba(243,242,238,0.58);font-size:0.58rem}
.dashboard-status{display:inline-flex;align-items:center;gap:5px;font-size:0.56rem;font-weight:700;letter-spacing:0.055em;white-space:nowrap}
.dashboard-status::before{width:6px;height:6px;border-radius:50%;background:currentColor;content:''}
.status-ready{color:#A3D96A}
.status-building{color:#E7BD55}
.status-review{color:#9B9DA4}
.dashboard-trend{text-align:right}
.dashboard-trend svg{display:block;width:54px;height:20px;margin-left:auto;overflow:visible}
.dashboard-trend path{fill:none;stroke:#79D7F4;stroke-linecap:round;stroke-linejoin:round;stroke-width:1.8}
.dashboard-footer{min-height:37px;padding:0 17px;border-top:1px solid rgba(232,241,247,0.12);color:rgba(243,242,238,0.48);font-size:0.45rem;font-weight:700;letter-spacing:0.065em}
.dashboard-footer span:last-child{color:rgba(243,242,238,0.68);white-space:nowrap}

.reporting-board{overflow:hidden;border:1px solid rgba(232,241,247,0.2);border-radius:12px;background:#0C1524;color:#E8F1F7;box-shadow:0 26px 64px rgba(0,0,0,0.22)}
.reporting-board-head,.reporting-board-foot{display:flex;align-items:center;justify-content:space-between;gap:14px;padding:15px 19px}
.reporting-board-head{border-bottom:1px solid rgba(232,241,247,0.13);background:#070D18}
.reporting-board-brand{display:flex;align-items:center;gap:10px;font-size:0.66rem;font-weight:700;letter-spacing:0.08em}
.reporting-board-mark{display:grid;width:30px;height:30px;place-items:center;border-radius:50%;background:#83C7F0;color:#081521;font-size:0.65rem}
.reporting-board-brand small{display:block;margin-top:3px;color:rgba(232,241,247,0.57);font-size:0.55rem;letter-spacing:0.08em}
.reporting-board-sample{display:flex;align-items:center;gap:8px;color:rgba(232,241,247,0.65);font-size:0.55rem;font-weight:700;letter-spacing:0.08em}
.reporting-board-sample i{width:7px;height:7px;border-radius:50%;background:#79D7F4}
.reporting-platforms{display:flex;gap:8px;padding:13px 19px;border-bottom:1px solid rgba(232,241,247,0.12)}
.reporting-platforms>span{display:inline-flex;align-items:center;gap:7px;padding:6px 9px;border:1px solid rgba(232,241,247,0.16);border-radius:4px;color:#83C7F0;font-size:0.68rem;font-weight:600}
.reporting-platforms svg{width:19px;height:19px}
.reporting-platforms>span:first-child{--reporting-mark-fill:#081521}
.reporting-table{width:100%;border-collapse:collapse;text-align:left}
.reporting-table th{height:38px;padding:0 12px;border-bottom:1px solid rgba(232,241,247,0.13);color:rgba(232,241,247,0.62);font-size:0.56rem;font-weight:700;letter-spacing:0.08em}
.reporting-table th:first-child,.reporting-table td:first-child{padding-left:19px}
.reporting-table th:last-child,.reporting-table td:last-child{padding-right:19px}
.reporting-table td{padding:14px 12px;border-bottom:1px solid rgba(232,241,247,0.1);color:rgba(232,241,247,0.82);font-size:0.76rem;line-height:1.35}
.reporting-table tbody tr:last-child td{border-bottom:0}
.reporting-table td strong,.reporting-table td small{display:block}
.reporting-table td strong{color:#E8F1F7;font-size:0.8rem}
.reporting-table td small{margin-top:4px;color:rgba(232,241,247,0.62);font-size:0.65rem}
.reporting-state{color:#9EDAF3}
.reporting-board-foot{min-height:38px;border-top:1px solid rgba(232,241,247,0.12);color:rgba(232,241,247,0.62);font-size:0.52rem;font-weight:700;letter-spacing:0.055em}

.home-proof-grid{display:grid;grid-template-columns:0.9fr 1.1fr;gap:10%;align-items:start}
.home-proof-copy h2{max-width:10ch;margin:0 0 19px;font-size:2.75rem}
.home-proof-copy>p{max-width:47ch;font-size:0.97rem}
.home-proof-links{display:flex;flex-wrap:wrap;gap:14px 28px;margin-top:28px}
.home-proof-links a{display:flex;gap:9px;align-items:center;padding-bottom:4px;border-bottom:1px solid var(--line-strong);font-size:0.86rem;font-weight:600}
.home-proof-links a span{color:var(--blue)}
.home-proof-list{border-top:1px solid var(--line-strong)}
.home-proof-list>div{display:grid;grid-template-columns:52px minmax(0,1fr);gap:15px;padding:21px 0;border-bottom:1px solid var(--line);align-items:start}
.home-proof-list>div>span{color:var(--blue);font-family:var(--font-display);font-size:1.1rem}
.home-proof-list strong{font-family:var(--font-display);font-size:1.2rem;font-weight:500}
.home-proof-list p{margin-top:4px;font-size:0.84rem}

.review-hero{padding:68px 0 58px;border-bottom:1px solid var(--line);background-color:var(--bg-alt);background-image:linear-gradient(rgba(var(--text-rgb),0.025) 1px,transparent 1px),linear-gradient(90deg,rgba(var(--text-rgb),0.025) 1px,transparent 1px);background-size:48px 48px}
.review-hero-meta{display:flex;justify-content:space-between;gap:16px;padding-bottom:14px;border-bottom:1px solid var(--line);color:var(--text-dimmer);font-size:0.65rem;font-weight:700}
.review-hero h1{margin:43px 0 18px;font-size:4.4rem;line-height:0.98}
.review-hero h1 em{color:var(--blue);font-style:normal}
.review-hero .lede{max-width:51ch}
.review-wrap{padding:62px 0 96px}
.review-grid{display:grid;grid-template-columns:0.78fr 1.22fr;max-width:1080px;margin:0 auto;border:1px solid var(--line-strong);border-radius:7px;overflow:hidden;box-shadow:0 24px 70px rgba(0,0,0,0.17)}
.review-aside{display:flex;min-width:0;flex-direction:column;justify-content:space-between;padding:42px;background:var(--highlight);color:var(--highlight-ink)}
.review-aside-kicker,.review-aside-foot{font-size:0.64rem;font-weight:700}
.review-aside h2{max-width:8ch;margin:48px 0 15px;font-size:2.7rem}
.review-aside p{max-width:34ch;color:rgba(8,21,33,0.78);font-size:0.94rem}
.review-aside-rule{height:1px;margin:44px 0 16px;background:rgba(8,21,33,0.2)}
.review-aside-foot{display:flex;justify-content:space-between;gap:12px;color:rgba(8,21,33,0.66)}
.review-form-panel{padding:42px 40px}
.review-form-panel .form-window-chrome{margin:-42px -40px 28px}
.review-form-panel .form-note{max-width:42ch}

.web-partner-strip{display:grid;grid-template-columns:68px minmax(0,1fr) auto;align-items:center;gap:22px;margin:0 0 46px;padding:23px;border:1px solid var(--line-strong);background:var(--bg-alt)}
.web-partner-logo{display:grid;width:68px;height:68px;place-items:center;overflow:hidden;background:transparent}
.web-partner-logo img{width:100%;height:100%;object-fit:contain}
.web-partner-copy>span{color:var(--blue);font-size:0.64rem;font-weight:700}
.web-partner-copy h3{margin:5px 0;font-family:var(--font-body);font-size:1.05rem;font-weight:700}
.web-partner-copy h3 b{padding:0 4px;color:var(--blue)}
.web-partner-copy p{max-width:68ch;font-size:0.82rem}
.web-partner-strip>a{display:flex;align-items:center;gap:9px;white-space:nowrap;font-size:0.78rem;font-weight:600}
.web-partner-strip>a span{color:var(--blue)}

/* ---------- Homepage visual direction ---------- */
.home-page{
  --font-display:'Instrument Serif','Fraunces',serif;
  --font-body:'DM Sans','Switzer',sans-serif;
}
.home-page #starfield{display:block}
:root:not([data-theme="light"]) .home-page .nav-inner{
  background:rgba(7,13,24,0.94);
  border-color:rgba(232,241,247,0.2);
}
:root:not([data-theme="light"]) .home-page .nav-links a:not(.nav-cta), 
:root:not([data-theme="light"]) .home-page .theme-toggle{color:#E8F1F7}
:root:not([data-theme="light"]) .home-page .theme-toggle{border-color:rgba(232,241,247,0.26)}
:root:not([data-theme="light"]) .home-page .theme-toggle svg{color:#E8F1F7}
:root:not([data-theme="light"]) .home-page .nav-toggle span{background:#E8F1F7}
@media (max-width:980px){
  :root:not([data-theme="light"]) .home-page .nav-links{background:rgba(7,13,24,0.96)}
}
.home-page .hero{
  position:relative;
  overflow:hidden;
  padding:82px 0 76px;
  background:transparent;
  border:0;
  color:#E8F1F7;
}
.home-page .hero-grid{grid-template-columns:1.1fr 0.9fr;gap:clamp(36px,6vw,84px);align-items:center}
.home-page .hero h1{max-width:11ch;margin-bottom:24px;font-family:var(--font-body);font-size:6rem;font-weight:700;letter-spacing:-0.065em;line-height:0.91}
.home-page .hero .lede{max-width:43ch;margin-bottom:30px;color:rgba(232,241,247,0.76)}
.home-page .offer-badge{border-color:rgba(232,241,247,0.28);color:rgba(232,241,247,0.84)}
.home-page .offer-badge .dot{background:#79D7F4;box-shadow:0 0 0 4px rgba(121,215,244,0.2)}
.home-page .headline-highlight{background:#79D7F4;color:#081521;border-radius:2px;padding:0 0.12em;font-style:italic;box-decoration-break:clone;-webkit-box-decoration-break:clone}
.home-page .headline-cursor{background:#E8F1F7}
.home-page .hero .btn-primary{background:#83C7F0;color:#070D18}
.home-page .hero .btn-primary:hover{background:#79D7F4;box-shadow:0 12px 28px rgba(121,215,244,0.18)}
.home-page .hero .btn-outline{border-color:rgba(232,241,247,0.38);color:#E8F1F7}
.home-page .hero .btn-outline:hover{border-color:#79D7F4;box-shadow:0 10px 24px rgba(121,215,244,0.12)}
.home-page .hero-side{border-color:rgba(232,241,247,0.2)}
.home-page .dashboard-brand-mark{background:#83C7F0}
.home-page .dashboard-tabs button::after{background:#79D7F4}
.home-page .dashboard-trend path{stroke:#79D7F4}
.home-page .trust-bar{border-color:rgba(232,241,247,0.18)}
.home-page .trust-item{color:rgba(232,241,247,0.76)}
.home-page .trust-item .check{color:#79D7F4}
.home-page .marquee-wrap{padding:18px 0;background:transparent;border-color:rgba(232,241,247,0.12)}
.home-page .marquee{gap:42px}
.home-page .marquee span{color:rgba(232,241,247,0.72);font-family:var(--font-body);font-size:0.82rem;font-weight:700;letter-spacing:0.08em;text-transform:uppercase}
.home-page .marquee span::after{content:'✳';margin-left:42px;color:#83C7F0}
.home-page .trust-row{background:transparent;border-color:rgba(232,241,247,0.16)}
.home-page .trust-cell{padding:34px 32px;border-color:rgba(232,241,247,0.18)}
.home-page .trust-cell h3{color:#83C7F0;font-family:var(--font-body);font-size:1rem;font-weight:700}
.home-page .trust-cell p{color:rgba(232,241,247,0.72)}
.home-page .section-alt,
.home-page #star-zone-2{background:transparent}
.home-page .section-alt .section-head h2,
.home-page .section-alt .section-head .lede{color:#E8F1F7}
.home-page .funnel{gap:12px}
.home-page .funnel-node{min-height:220px;padding:20px 16px;border:1px solid rgba(131,199,240,0.18);border-radius:4px;background:linear-gradient(145deg,rgba(18,57,85,0.64),rgba(12,21,36,0.64));backdrop-filter:blur(12px)}
.home-page .funnel-node .funnel-circle{width:72px;height:72px;border-color:rgba(131,199,240,0.38);box-shadow:0 0 28px rgba(131,199,240,0.08)}
.home-page .funnel-arrow{color:#79D7F4}
.home-page .funnel-group-label.ours{color:#83C7F0;border-color:rgba(131,199,240,0.5)}
.home-page .funnel-node--active .funnel-circle{background:#83C7F0;border-color:#83C7F0;color:#070D18}
.home-page .funnel-node:hover .funnel-circle{box-shadow:0 0 0 7px rgba(131,199,240,0.12)}
.home-page .funnel-node.is-selected .funnel-circle{background:#79D7F4;border-color:#79D7F4}
.home-page .channel-grid{gap:14px;background:transparent;border:0}
.home-page .channel-card{border:1px solid rgba(232,241,247,0.16);border-radius:4px;background:linear-gradient(145deg,rgba(18,57,85,0.72),rgba(12,21,36,0.78));padding:22px;box-shadow:0 24px 64px rgba(0,0,0,0.18);backdrop-filter:blur(14px)}
.home-page .channel-art{min-height:164px;margin-bottom:24px;padding:15px;border:1px solid rgba(131,199,240,0.2);border-radius:3px;background:linear-gradient(145deg,rgba(18,57,85,0.9),rgba(7,13,24,0.9));overflow:hidden}
.home-page .channel-art-top,.home-page .channel-art-foot{display:flex;align-items:center;justify-content:space-between;gap:10px;color:rgba(232,241,247,0.55);font-size:0.53rem;font-weight:700;letter-spacing:0.06em}
.home-page .channel-art-top>span:nth-child(2){display:grid;margin-right:auto;margin-left:8px;color:#E8F1F7;font-size:0.58rem}
.home-page .channel-art-top small{margin-top:2px;color:#83C7F0;font-size:0.45rem}
.home-page .channel-art-avatar{width:19px;height:19px;border:1px solid rgba(121,215,244,0.65);border-radius:50%;background:linear-gradient(135deg,#83C7F0 0 45%,#123955 46%)}
.home-page .channel-art-top>b{color:#E8F1F7;letter-spacing:0.08em}
.home-page .channel-art-image{display:flex;min-height:91px;margin:11px 0 10px;padding:12px 14px;flex-direction:column;align-items:flex-start;justify-content:space-between;background:linear-gradient(110deg,rgba(40,124,171,0.78),rgba(18,57,85,0.92));border:1px solid rgba(131,199,240,0.25)}
.home-page .channel-art-image>span{color:#79D7F4;font-size:0.48rem;font-weight:700;letter-spacing:0.1em}
.home-page .channel-art-image strong{color:#E8F1F7;font-family:var(--font-display);font-size:1.28rem;font-weight:500;line-height:0.94}
.home-page .channel-art-image i{align-self:flex-end;color:#E8F1F7;font-size:0.54rem;font-style:normal}
.home-page .channel-art-image i b{color:#79D7F4}
.home-page .channel-art-foot{font-size:0.46rem}
.home-page .channel-art-retarget{display:flex;min-height:164px;flex-direction:column;justify-content:space-between}
.home-page .retarget-track{display:grid;grid-template-columns:1fr 14px 1fr 14px 1fr;align-items:center;gap:5px;margin:15px 0}
.home-page .retarget-track>div{display:grid;min-height:69px;align-content:center;gap:5px;padding:8px;border:1px solid rgba(131,199,240,0.22);background:rgba(7,13,24,0.28)}
.home-page .retarget-track>div>span{color:#79D7F4;font-size:0.52rem;font-weight:700}
.home-page .retarget-track>div>b{color:#E8F1F7;font-family:var(--font-display);font-size:0.95rem;font-weight:500}
.home-page .retarget-track>div>small{color:rgba(232,241,247,0.55);font-size:0.47rem}
.home-page .retarget-track>i{height:1px;background:#83C7F0}
.home-page .channel-card .channel-num{color:#79D7F4;font-weight:700}
.home-page .channel-num{color:#79D7F4;font-weight:700}
.home-page .channel-card h3{font-size:1.8rem}
.home-page .channel-foot{border-color:var(--line)}
.home-page .combo-grid{gap:14px;background:transparent;border:0}
.home-page .combo-grid{grid-template-columns:1fr}
.home-page .combo-grid .handles-col,
.home-page .combo-grid .combo-industries{border:1px solid rgba(232,241,247,0.14);border-radius:4px;background:rgba(12,21,36,0.68);backdrop-filter:blur(14px)}
.home-page .industry-chip{border-radius:2px}
.home-page .home-proof.section-alt{background:transparent}
.home-page .home-proof-copy h2,
.home-page .home-proof-copy>p,
.home-page .home-proof-list strong,
.home-page .home-proof-list p{color:#E8F1F7}
.home-page .home-proof-copy .service-kicker,
.home-page .home-proof-list>div>span{color:#287CAB}
.home-page .home-proof-list{border-color:rgba(232,241,247,0.25);padding:0 22px;background:linear-gradient(145deg,rgba(18,57,85,0.72),rgba(12,21,36,0.72));border:1px solid rgba(131,199,240,0.18);backdrop-filter:blur(14px)}
.home-page .home-proof-list>div{border-color:rgba(232,241,247,0.14)}
.home-page .home-proof-links a{border-color:rgba(232,241,247,0.35)}
.home-page .home-proof-links a span{color:#79D7F4}
.home-page .cta-band{padding:94px 0;background:transparent;border:0;border-top:1px solid rgba(232,241,247,0.12);color:#E8F1F7}
.home-page .cta-band h2{max-width:17ch;font-size:4.2rem}
.home-page .cta-band .lede{color:rgba(232,241,247,0.76)}
.home-page .cta-band .btn-primary{background:#83C7F0;color:#070D18}
.home-page .cta-band .btn-primary:hover{background:#79D7F4;box-shadow:0 12px 28px rgba(121,215,244,0.18)}
:root[data-theme="light"] .home-page .hero{color:var(--text)}
:root[data-theme="light"] .home-page .hero .lede,
:root[data-theme="light"] .home-page .trust-item,
:root[data-theme="light"] .home-page .trust-cell p,
:root[data-theme="light"] .home-page .cta-band .lede{color:var(--text-dim)}
:root[data-theme="light"] .home-page .offer-badge{border-color:var(--line-strong);color:var(--text)}
:root[data-theme="light"] .home-page .headline-cursor{background:var(--text)}
:root[data-theme="light"] .home-page .hero .btn-outline{border-color:var(--line-strong);color:var(--text)}
:root[data-theme="light"] .home-page .trust-bar,
:root[data-theme="light"] .home-page .trust-cell{border-color:var(--line)}
:root[data-theme="light"] .home-page .trust-cell h3,
:root[data-theme="light"] .home-page .trust-item .check,
:root[data-theme="light"] .home-page .marquee span::after,
:root[data-theme="light"] .home-page .funnel-group-label.ours,
:root[data-theme="light"] .home-page .channel-card .channel-num,
:root[data-theme="light"] .home-page .home-proof-copy .service-kicker,
:root[data-theme="light"] .home-page .home-proof-list>div>span,
:root[data-theme="light"] .home-page .home-proof-links a span{color:#287CAB}
:root[data-theme="light"] .home-page .marquee span{color:var(--text-dim)}
:root[data-theme="light"] .home-page .section-alt .section-head h2,
:root[data-theme="light"] .home-page .section-alt .section-head .lede,
:root[data-theme="light"] .home-page .home-proof-copy h2,
:root[data-theme="light"] .home-page .home-proof-copy>p,
:root[data-theme="light"] .home-page .home-proof-list strong,
:root[data-theme="light"] .home-page .home-proof-list p,
:root[data-theme="light"] .home-page .cta-band h2{color:var(--text)}
:root[data-theme="light"] .home-page .home-proof-list,
:root[data-theme="light"] .home-page .home-proof-list>div,
:root[data-theme="light"] .home-page .home-proof-links a{border-color:var(--line-strong)}
:root[data-theme="light"] .home-page .funnel-node{background:rgba(228,240,247,0.82);border-color:var(--line)}
:root[data-theme="light"] .home-page .funnel-node .funnel-circle{border-color:#287CAB;color:#287CAB}
:root[data-theme="light"] .home-page .funnel-node--active .funnel-circle{background:#287CAB;color:#FFFFFF}
:root[data-theme="light"] .home-page .funnel-node h3{color:var(--text)}
:root[data-theme="light"] .home-page .funnel-node p{color:var(--text-dim)}
:root[data-theme="light"] .home-page .channel-card,
:root[data-theme="light"] .home-page .combo-grid .handles-col,
:root[data-theme="light"] .home-page .combo-grid .combo-industries,
:root[data-theme="light"] .home-page .home-proof-list{background:rgba(228,240,247,0.76)}
:root[data-theme="light"] .home-page .channel-art{background:linear-gradient(145deg,rgba(40,124,171,0.84),rgba(18,33,49,0.94))}
:root[data-theme="light"] .service-form-field input,
:root[data-theme="light"] .service-form-field textarea{border-color:rgba(18,33,49,0.28);background:#FFFFFF;color:#122131}
:root[data-theme="light"] .service-form-field input::placeholder,
:root[data-theme="light"] .service-form-field textarea::placeholder{color:rgba(18,33,49,0.62)}
:root[data-theme="light"] .service-form-field label{color:rgba(18,33,49,0.82)}
:root[data-theme="light"] .service-form-feedback{color:#122131}
:root[data-theme="light"] body:not(.home-page) .service-hero h1 span,
:root[data-theme="light"] body:not(.home-page) .web-hero-copy h1 em{color:#287CAB}

@media (max-width:980px){
  .home-page .hero-grid{grid-template-columns:1fr;gap:36px}
  .home-page .hero-side{border-top-color:rgba(232,241,247,0.2)}
  .home-page .hero h1{font-size:5rem}
}
@media (max-width:600px){
  .home-page .hero{padding:50px 0 48px}
  .home-page .hero h1{font-size:3.7rem}
  .home-page .campaign-panel{padding:20px}
  .home-page .trust-cell{padding:25px 22px}
  .home-page .channel-grid,.home-page .combo-grid{grid-template-columns:1fr}
  .home-page .channel-card{padding:27px 24px}
  .home-page .funnel-node{min-height:0}
  .home-page .home-proof.section-alt{padding-top:62px;padding-bottom:62px}
  .home-page .cta-band{padding:66px 0}
  .home-page .cta-band h2{font-size:2.6rem}
}

@media (max-width:900px){
  .review-grid{grid-template-columns:1fr}
  .review-aside{min-height:260px;padding:30px}
  .review-aside h2{margin:28px 0 12px}
  .review-aside-rule{margin:25px 0 13px}
  .review-form-panel{padding:38px 28px}
  .review-form-panel .form-window-chrome{margin:-38px -28px 26px}
}
@media (max-width:760px){
  .web-partner-strip{grid-template-columns:56px minmax(0,1fr);gap:15px;padding:18px;margin-bottom:34px}
  .web-partner-logo{width:56px;height:56px}
  .web-partner-strip>a{grid-column:2}
}
@media (max-width:600px){
  .dashboard-topbar{padding:0 12px}
  .dashboard-toolbar{padding:0 12px}
  .dashboard-tabs{gap:14px}
  .dashboard-period{font-size:0.45rem}
  .dashboard-content th,.dashboard-content td{padding-right:5px;padding-left:5px}
  .dashboard-content th:first-child,.dashboard-content td:first-child{padding-left:12px}
  .dashboard-content th:last-child,.dashboard-content td:last-child{padding-right:10px}
  .dashboard-content th:nth-child(3),.dashboard-content td:nth-child(3){display:none}
  .dashboard-trend svg{width:42px}
  .dashboard-content td{font-size:0.64rem}
  .dashboard-status{font-size:0.52rem}
  .dashboard-footer{align-items:flex-start;flex-direction:column;justify-content:center;gap:3px;padding:7px 12px;font-size:0.43rem}
  .reporting-board-head,.reporting-board-foot{padding:12px}
  .reporting-board-brand{font-size:0.58rem}
  .reporting-board-sample{font-size:0.48rem}
  .reporting-platforms{padding:10px 12px}
  .reporting-table th:nth-child(2),.reporting-table td:nth-child(2){display:none}
  .reporting-table th{font-size:0.5rem}
  .reporting-table td{padding:12px 7px;font-size:0.68rem}
  .reporting-table th:first-child,.reporting-table td:first-child{padding-left:12px}
  .reporting-table th:last-child,.reporting-table td:last-child{padding-right:12px}
  .reporting-board-foot{align-items:flex-start;flex-direction:column;gap:3px;font-size:0.46rem}
  .home-proof-grid{grid-template-columns:1fr;gap:34px}
  .home-proof-copy h2{font-size:2.35rem}
  .review-hero{padding:42px 0 38px}
  .review-hero-meta{font-size:0.56rem}
  .review-hero h1{margin:32px 0 16px;font-size:3.1rem}
  .review-wrap{padding:34px 0 58px}
  .review-grid{border-radius:5px}
  .review-aside{min-height:230px;padding:23px}
  .review-aside h2{font-size:2.25rem}
  .review-form-panel{padding:32px 20px}
  .review-form-panel .form-window-chrome{margin:-32px -20px 24px}
}

/* ---------- Shared visual system for the rest of the site ---------- */
body:not(.home-page){
  --font-display:'Instrument Serif','Fraunces',serif;
  --font-body:'DM Sans','Switzer',sans-serif;
  background-color:var(--bg);
  background-image:
    radial-gradient(circle at 17px 23px,rgba(131,199,240,0.52) 0 1px,transparent 1.6px),
    radial-gradient(circle at 73px 111px,rgba(121,215,244,0.34) 0 0.8px,transparent 1.5px),
    radial-gradient(circle at 159px 49px,rgba(232,241,247,0.24) 0 0.8px,transparent 1.5px),
    linear-gradient(var(--bg),var(--bg));
  background-size:241px 241px,337px 337px,419px 419px,100% 100%;
  background-attachment:fixed;
}
:root[data-theme="light"] body:not(.home-page){
  background-image:
    radial-gradient(circle at 17px 23px,rgba(40,124,171,0.42) 0 1px,transparent 1.6px),
    radial-gradient(circle at 73px 111px,rgba(40,124,171,0.28) 0 0.8px,transparent 1.5px),
    radial-gradient(circle at 159px 49px,rgba(18,33,49,0.18) 0 0.8px,transparent 1.5px),
    linear-gradient(var(--bg),var(--bg));
}
body:not(.home-page) .page-hero,
body:not(.home-page) .book-hero,
body:not(.home-page) .review-hero,
body:not(.home-page) .service-hero,
body:not(.home-page) .web-hero,
body:not(.home-page) .section-alt,
body:not(.home-page) .cta-band{
  background-color:transparent;
  background-image:none;
}
body:not(.home-page) .page-hero,
body:not(.home-page) .book-hero,
body:not(.home-page) .review-hero,
body:not(.home-page) .service-hero,
body:not(.home-page) .cta-band{border-color:rgba(var(--text-rgb),0.14)}
body:not(.home-page) .page-hero h1,
body:not(.home-page) .book-hero h1{max-width:16ch;font-size:4rem;line-height:0.98}
body:not(.home-page) .service-hero{--service-accent:var(--highlight);color:var(--text)}
body:not(.home-page) .web-hero{--web-accent:var(--highlight);color:var(--text)}
body:not(.home-page) .web-eyebrow,
body:not(.home-page) .web-hero-index,
body:not(.home-page) .web-preview-controls,
body:not(.home-page) .web-preview-caption{border-color:var(--line);color:var(--text-dim)}
body:not(.home-page) .web-hero-copy>p{color:var(--text-dim)}
body:not(.home-page) .web-hero-copy .btn-outline{border-color:var(--line-strong);color:var(--text)}
body:not(.home-page) .web-preview-shell{border-color:var(--line-strong);background:#0C1524}
body:not(.home-page) .web-cta{background:transparent;color:var(--text)}
body:not(.home-page) .web-cta .service-kicker{color:var(--blue)}
body:not(.home-page) .web-cta .lede{color:var(--text-dim)}
body:not(.home-page) .cta-band h2{max-width:17ch;font-size:3.6rem}
body:not(.home-page) .section-alt{background-color:transparent}
body:not(.home-page) .card-grid,
body:not(.home-page) .process,
body:not(.home-page) .testimonial-grid,
body:not(.home-page) .pricing-grid,
body:not(.home-page) .faq-list,
body:not(.home-page) .case-list,
body:not(.home-page) .channel-grid,
body:not(.home-page) .combo-grid,
body:not(.home-page) .handles-grid{
  gap:12px;
  border:0;
  background:transparent;
}
body:not(.home-page) .card,
body:not(.home-page) .process-step,
body:not(.home-page) .testimonial,
body:not(.home-page) .price-card,
body:not(.home-page) .faq-item,
body:not(.home-page) .case,
body:not(.home-page) .channel-card,
body:not(.home-page) .handles-col,
body:not(.home-page) .combo-industries,
body:not(.home-page) .web-scope-grid article,
body:not(.home-page) .price-callout,
body:not(.home-page) .spend-planner,
body:not(.home-page) .service-format-note,
body:not(.home-page) .web-partner-strip{
  border:1px solid rgba(var(--text-rgb),0.14);
  border-radius:4px;
  background:rgba(var(--bg-rgb),0.72);
  box-shadow:0 20px 48px rgba(0,0,0,0.14);
  backdrop-filter:blur(14px);
}
body:not(.home-page) .price-card.featured{background:linear-gradient(145deg,rgba(131,199,240,0.16),rgba(var(--bg-rgb),0.82))}
body:not(.home-page) .faq-list{gap:8px}
body:not(.home-page) .faq-item{overflow:hidden}
body:not(.home-page) .service-format-note{background:rgba(var(--bg-rgb),0.82)}
body:not(.home-page) .service-form-specimen,
body:not(.home-page) .web-partner-strip{border-color:rgba(var(--text-rgb),0.14)}
body:not(.home-page) .review-grid{border-color:rgba(var(--text-rgb),0.18);border-radius:5px}
body:not(.home-page) .error-glow{background:radial-gradient(circle,rgba(131,199,240,0.22) 0%,rgba(131,199,240,0.06) 45%,transparent 72%)}
:root[data-theme="light"] body:not(.home-page) .web-eyebrow,
:root[data-theme="light"] body:not(.home-page) .web-preview-controls,
:root[data-theme="light"] body:not(.home-page) .web-preview-caption{color:var(--text-dim)}
:root[data-theme="light"] body:not(.home-page) .web-browser-bar{color:rgba(232,241,247,0.64)}

@media (max-width:600px){
  body:not(.home-page) .page-hero h1,
  body:not(.home-page) .book-hero h1{font-size:2.8rem}
  body:not(.home-page) .cta-band h2{font-size:2.6rem}
}
@media (max-width:900px){
  body:not(.home-page) .book-info{border-color:rgba(232,241,247,0.64);background:#83C7F0;color:#070D18}
  body:not(.home-page) .book-info h3,
  body:not(.home-page) .book-info-toggle,
  body:not(.home-page) .book-info > p,
  body:not(.home-page) .book-info-item span,
  body:not(.home-page) .brief-heading,
  body:not(.home-page) .brief-preview dd{color:#070D18}
  body:not(.home-page) .book-info-toggle-mark{border-color:rgba(7,13,24,0.38)}
  body:not(.home-page) .brief-preview{border-color:rgba(7,13,24,0.16);background:rgba(232,241,247,0.35)}
  body:not(.home-page) .brief-live,
  body:not(.home-page) .brief-preview dt{color:rgba(7,13,24,0.68)}
}

@media (max-width:900px){
  body:not(.home-page) .payment-info{color:#070D18}
  body:not(.home-page) .payment-info h2,
  body:not(.home-page) .payment-info .payment-total strong,
  body:not(.home-page) .payment-info .payment-policy-list strong{color:#070D18}
  body:not(.home-page) .payment-info .payment-kicker{color:#155D76}
  body:not(.home-page) .payment-info .payment-total span,
  body:not(.home-page) .payment-info .payment-policy-list p,
  body:not(.home-page) .payment-info .payment-meta-note,
  body:not(.home-page) .payment-info .payment-custom-plan{color:rgba(7,13,24,0.78)}
  body:not(.home-page) .payment-info .payment-custom-plan a{color:#155D76}
  body:not(.home-page) .payment-info .payment-meta-note{border-color:rgba(7,13,24,0.2);background:rgba(232,241,247,0.35)}
}


/* ---------- Home link in nav ---------- */
.nav-links a.nav-home{display:inline-flex;align-items:center;gap:7px}
.nav-links a.nav-home svg{width:20px;height:20px;flex-shrink:0}
.nav-links a.nav-home[hidden]{display:none}
@media (min-width:981px) and (max-width:1180px){.nav-links{gap:22px}.nav-links a{font-size:0.9rem}}

/* ---------- Core offer line ---------- */
.offer-line{display:block;margin-bottom:10px;color:var(--text);font-weight:700;font-size:1.12em;line-height:1.35}
.home-page .hero .lede .offer-line{color:#E8F1F7}
.home-page .hero .lede{max-width:48ch}

/* ---------- After the lead: flow ---------- */
.flow-chain{display:flex;flex-wrap:wrap;gap:10px;margin:0 0 34px;padding:0;list-style:none}
.flow-chain li{display:inline-flex;align-items:center;gap:9px;padding:9px 16px 9px 10px;border:1px solid var(--line);border-radius:999px;font-size:0.9rem;color:var(--text-dim);background:var(--bg)}
.flow-chain li b{display:grid;place-items:center;width:24px;height:24px;border-radius:50%;font-size:0.78rem;border:1px solid var(--line-strong);color:var(--text)}
.flow-chain li.is-ours{border-color:var(--blue);color:var(--text)}
.flow-chain li.is-ours b{background:var(--blue);border-color:var(--blue);color:var(--abyss)}
.flow-lanes{display:grid;grid-template-columns:1fr auto 1fr;gap:0;align-items:stretch}
.flow-lane{padding:32px 30px;background:var(--bg);border:1px solid var(--line)}
.flow-lane--ours{border-color:var(--blue);box-shadow:0 0 0 1px var(--blue-dim) inset}
.flow-lane-head{margin-bottom:22px}
.flow-lane-head h3{font-size:1.25rem;margin-top:8px}
.flow-tag{font-size:0.74rem;letter-spacing:0.14em;font-weight:700;color:var(--text-dimmer)}
.flow-lane--ours .flow-tag{color:var(--blue)}
.flow-steps{margin:0;padding:0;list-style:none;display:flex;flex-direction:column;gap:20px}
.flow-steps li{display:flex;gap:16px;align-items:flex-start}
.flow-num{flex-shrink:0;display:grid;place-items:center;width:34px;height:34px;border-radius:50%;border:1px solid var(--line-strong);font-weight:700;font-size:0.9rem;color:var(--text)}
.flow-lane--ours .flow-num{background:var(--blue);border-color:var(--blue);color:var(--abyss)}
.flow-steps h4{font-size:1.02rem;margin:4px 0 4px;color:var(--text)}
.flow-steps p{font-size:0.92rem;margin:0}
.flow-handoff{display:flex;flex-direction:column;align-items:center;justify-content:center;gap:8px;padding:0 18px}
.flow-handoff span{font-size:0.68rem;letter-spacing:0.14em;font-weight:700;color:var(--text-dimmer)}
.flow-handoff i{font-style:normal;font-size:1.6rem;color:var(--blue)}
.flow-callout{margin-top:30px;padding:20px 24px;border-left:3px solid var(--highlight);background:var(--bg);font-size:0.98rem;color:var(--text-dim);max-width:none}
.flow-callout strong{color:var(--text)}
@media (max-width:860px){
  .flow-lanes{grid-template-columns:1fr}
  .flow-handoff{flex-direction:row;padding:12px 0}
  .flow-handoff i{transform:rotate(90deg)}
  .flow-lane{padding:26px 22px}
}

/* ---------- Qualified lead definition ---------- */
.qualified-grid{display:grid;grid-template-columns:1.15fr 0.85fr;gap:56px;align-items:center}
.qualified-def h2{margin:10px 0 20px}
.qualified-statement{font-size:1.2rem;line-height:1.55;color:var(--text);padding-left:20px;border-left:3px solid var(--highlight);margin-bottom:20px}
.qualified-examples{display:flex;flex-direction:column;gap:1px;background:var(--line);border:1px solid var(--line)}
.qualified-examples>div{display:flex;gap:18px;padding:22px 24px;background:var(--bg)}
.qualified-examples>div>span{font-size:0.8rem;font-weight:700;color:var(--blue);padding-top:3px}
.qualified-examples strong{display:block;color:var(--text);margin-bottom:4px}
.qualified-examples p{font-size:0.92rem;margin:0}
@media (max-width:860px){.qualified-grid{grid-template-columns:1fr;gap:32px}}
.combo-grid .handles-col--client{background:var(--bg)}
.combo-grid:has(.handles-col--client){grid-template-columns:1fr 1fr}
@media (max-width:860px){.combo-grid:has(.handles-col--client){grid-template-columns:1fr}}

/* Light-mode mobile menu panel: readable on every page */
@media (max-width:980px){
  :root[data-theme="light"] .nav-links{background:rgba(244,249,253,0.97);border-color:rgba(15,22,38,0.16);box-shadow:0 24px 70px rgba(15,22,38,0.22)}
  :root[data-theme="light"] .nav-links a:not(.nav-cta){color:#0F1626}
}

/* Typed headline: no layout shift */
.headline-type.is-locked{display:grid}
.headline-type.is-locked>*{grid-area:1/1;min-width:0}
.headline-ghost{visibility:hidden;pointer-events:none;user-select:none}


/* =====================================================================
   ROUND: bigger text, info-card colour, new visuals, pricing, fixes
   ===================================================================== */

/* ---------- Bigger text sitewide ---------- */
html{font-size:112.5%}
@media (max-width:560px){html{font-size:106.25%}}
.visually-hidden{position:absolute !important;width:1px;height:1px;margin:-1px;padding:0;overflow:hidden;clip:rect(0,0,0,0);white-space:nowrap;border:0}

/* ---------- "Info card" colour (the deep blue gradient) on most boxes ---------- */
:root{--info-grad:linear-gradient(145deg,rgba(18,57,85,0.82),rgba(12,21,36,0.9));--info-border:rgba(131,199,240,0.26);--info-text:#E8F1F7;--info-dim:rgba(232,241,247,0.74)}
:root[data-theme="light"]{--info-grad:linear-gradient(145deg,#DCEBF8,#F2F8FD);--info-border:rgba(30,90,150,0.24);--info-text:#0F1626;--info-dim:#3D5166}
.trust-row,.trust-cell,.flow-lane,.qualified-examples>div,.handles-col,.price-card,.price-callout,.spend-planner,.reporting-board,.service-process li,.faq-item,.scope-card,.review-card,.flow-callout,.channel-card,.service-format-note,.offer-explainer{
  background:var(--info-grad) !important;border-color:var(--info-border) !important}
.trust-cell h3,.flow-lane h3,.flow-steps h4,.handles-col h3,.price-card h3,.price-card .price-num,.qualified-examples strong,.faq-q,.faq-q span{color:var(--info-text)}
.trust-cell p,.flow-steps p,.handles-col li,.qualified-examples p,.price-card li,.price-card .price-sub,.price-card .price-period,.faq-a-inner{color:var(--info-dim)}
.price-card.featured{box-shadow:0 0 0 1px var(--blue) inset,0 24px 70px rgba(47,140,251,0.2)}
.qualified-examples{background:transparent !important;gap:12px !important;border:0 !important}

/* ---------- Trust boxes + trust bar: bigger ---------- */
.trust-cell{padding:34px 30px}
.trust-cell h3{font-size:1.45rem;margin-bottom:12px;line-height:1.25}
.trust-cell p{font-size:1.1rem;line-height:1.6}
.trust-bar{display:grid;grid-template-columns:repeat(2,minmax(0,1fr));gap:14px 26px;margin-top:34px;padding-top:28px}
.trust-item{font-size:1.08rem;color:var(--text);align-items:flex-start;line-height:1.35}
.trust-item .check{font-size:1.2rem;line-height:1.2}
@media (max-width:560px){.trust-bar{grid-template-columns:1fr}}

/* ---------- Hero explainer + BIG CTA ---------- */
.home-page .hero-side{border:0 !important;padding:0 !important;display:block}
.offer-explainer{padding:30px 28px;border:1px solid var(--info-border);border-radius:14px;box-shadow:0 30px 80px rgba(0,0,0,0.28)}
.oe-kicker{display:block;font-size:0.74rem;font-weight:700;letter-spacing:0.14em;color:var(--blue);margin-bottom:20px}
.oe-steps{list-style:none;margin:0 0 26px;padding:0;display:flex;flex-direction:column;gap:18px}
.oe-steps li{display:flex;gap:16px;align-items:flex-start}
.oe-steps b{flex-shrink:0;display:grid;place-items:center;width:38px;height:38px;border-radius:50%;background:var(--blue);color:#071521;font-size:1.05rem}
.oe-steps strong{display:block;font-size:1.2rem;color:var(--info-text);margin-bottom:2px}
.oe-steps span{font-size:1.02rem;color:var(--info-dim);line-height:1.45}
.mega-cta{position:relative;display:block;padding:24px 26px 22px;border-radius:14px;text-decoration:none;color:#1A1200;
  background:linear-gradient(135deg,#FFE066 0%,#FFB627 55%,#FF9A1F 100%);
  box-shadow:0 0 0 4px rgba(255,182,39,0.22),0 18px 46px rgba(255,160,30,0.38);
  font-family:'Bricolage Grotesque','Switzer',system-ui,sans-serif;transition:transform .2s ease,box-shadow .2s ease}
.mega-cta:hover{transform:translateY(-3px) scale(1.01);box-shadow:0 0 0 6px rgba(255,182,39,0.3),0 24px 56px rgba(255,160,30,0.5)}
.mega-cta small{display:block;font-size:0.76rem;font-weight:800;letter-spacing:0.16em;opacity:.72;margin-bottom:8px}
.mega-cta strong{display:block;font-size:clamp(1.55rem,2.6vw,2.15rem);font-weight:800;line-height:1.08;letter-spacing:-0.02em;margin-bottom:10px}
.mega-cta span{display:block;font-size:1.02rem;font-weight:700;line-height:1.35}
.mega-cta i{font-style:normal;display:inline-block;transition:transform .2s}
.mega-cta:hover i{transform:translateX(6px)}

/* ---------- Scope strip (pills + Scope / For) ---------- */
.scope-strip{padding:10px 0 56px}
.scope-card{padding:34px 34px 30px;border:1px solid var(--info-border);border-radius:18px}
.scope-pills{list-style:none;margin:0 0 30px;padding:0;display:flex;flex-wrap:wrap;gap:12px}
.scope-pills li{display:inline-flex;align-items:center;gap:10px;padding:12px 20px;border:1px solid var(--info-border);border-radius:999px;font-size:0.82rem;font-weight:600;letter-spacing:0.12em;text-transform:uppercase;color:var(--info-text);background:rgba(7,13,24,0.18)}
.scope-pills i{width:9px;height:9px;border-radius:50%;background:#22D3C5;box-shadow:0 0 10px #22D3C5}
.scope-cols{display:grid;grid-template-columns:1fr 1fr;gap:34px}
.scope-cols span{display:block;font-size:0.82rem;font-weight:700;letter-spacing:0.18em;color:var(--blue);margin-bottom:10px}
.scope-cols p{font-size:1.28rem;line-height:1.5;color:var(--info-text);margin:0;max-width:none}
@media (max-width:760px){.scope-cols{grid-template-columns:1fr;gap:22px}.scope-card{padding:26px 20px}.scope-pills li{font-size:0.74rem;padding:10px 14px}}

/* ---------- Facebook-style ad mockup ---------- */
.fb-ad{position:relative;max-width:100%;border-radius:12px;overflow:visible;background:#fff;color:#1C1E21;font-family:system-ui,-apple-system,'Segoe UI',Roboto,Helvetica,Arial,sans-serif;box-shadow:0 24px 60px rgba(0,0,0,0.32);text-align:left}
.fb-ad-head{display:flex;align-items:center;gap:10px;padding:12px 14px 6px}
.fb-ad-head>div{flex:1;min-width:0}
.fb-ad-head strong{display:block;font-size:0.95rem;line-height:1.2;color:#050505;font-weight:700}
.fb-ad-head small{display:flex;align-items:center;gap:4px;font-size:0.78rem;color:#65676B}
.fb-ad-head small svg{width:12px;height:12px}
.fb-ad-avatar{flex-shrink:0;display:grid;place-items:center;width:40px;height:40px;border-radius:50%;background:linear-gradient(135deg,#2F8CFB,#22D3C5);color:#fff;font-weight:800;font-size:0.82rem}
.fb-ad-dots{color:#65676B;letter-spacing:1px;font-size:0.8rem}
.fb-ad-text{margin:0;padding:4px 14px 12px;font-size:0.98rem;line-height:1.4;color:#1C1E21;max-width:none}
.fb-ad-media{position:relative;overflow:hidden;line-height:0}
.fb-ad-cta{display:flex;align-items:center;justify-content:space-between;gap:12px;padding:11px 14px;background:#F0F2F5}
.fb-ad-cta small{display:block;font-size:0.72rem;color:#65676B;letter-spacing:0.04em}
.fb-ad-cta strong{display:block;font-size:0.98rem;color:#050505;line-height:1.2}
.fb-ad-btn{flex-shrink:0;padding:9px 16px;border-radius:7px;background:#E4E6EB;color:#050505;font-weight:700;font-size:0.9rem}
.fb-ad-actions{display:flex;justify-content:space-around;padding:9px 6px 10px;border-top:1px solid #E4E6EB;color:#65676B;font-size:0.9rem;font-weight:600;border-radius:0 0 12px 12px}
.fb-ad-actions span{display:inline-flex;align-items:center;gap:7px}
.fb-ad-actions svg{width:18px;height:18px}
.fb-ad-head,.fb-ad-text,.fb-ad-media{border-radius:0}
.fb-ad>.fb-ad-head{border-radius:12px 12px 0 0}
.ad-art{position:relative;display:flex;flex-direction:column;justify-content:flex-end;gap:8px;min-height:260px;padding:22px;color:#fff;line-height:1.1;overflow:hidden}
.ad-art-bg{position:absolute;inset:0;width:100%;height:100%}
.ad-art>*:not(.ad-art-bg){position:relative;z-index:1}
.ad-art-label{font-family:var(--font-body);font-size:0.74rem;font-weight:800;letter-spacing:0.16em;color:#FFE066}
.ad-art-title{font-family:var(--font-display);font-size:clamp(1.7rem,3vw,2.3rem);font-weight:600;line-height:1.05;text-shadow:0 2px 18px rgba(0,0,0,0.35)}
.ad-art--photo{aspect-ratio:1.28;min-height:0;background:#132B1A}
.ad-art--photo img{position:absolute;inset:0;width:100%;height:100%;object-fit:cover;object-position:center 25%}
.ad-art--photo::after{content:'';position:absolute;inset:45% 0 0;background:linear-gradient(180deg,transparent 0%,rgba(6,22,12,0.4) 35%,rgba(5,16,8,0.92) 100%);z-index:1}
.ad-art--photo>.ad-art-label,.ad-art--photo>.ad-art-title{z-index:2}
.ad-art--hvac{min-height:250px}
.ad-art--home{min-height:210px}
.fb-ad--compact .ad-art--home{min-height:190px}
.fb-ad--compact .fb-ad-text{font-size:0.9rem}
.fb-ad--compact .ad-art-title{font-size:1.6rem}
.sticky-note{position:absolute;z-index:6;top:-16px;right:-12px;max-width:210px;padding:16px 14px 12px;background:#FFE066;color:#3A2E00;transform:rotate(3deg);box-shadow:0 12px 26px rgba(0,0,0,0.35);font-family:'Caveat','Comic Sans MS',cursive;font-size:1.25rem;font-weight:700;line-height:1.05;text-align:center}
.sticky-note i{position:absolute;top:-8px;left:50%;width:58px;height:18px;transform:translateX(-50%) rotate(-3deg);background:rgba(255,255,255,0.55);box-shadow:0 1px 3px rgba(0,0,0,0.2)}
.fb-ad--hero{max-width:560px;margin-inline:auto}
@media (max-width:560px){.sticky-note{right:-4px;top:-12px;max-width:160px;font-size:1.1rem}}
.service-creative-board{overflow:visible}
.service-board-bottom span:first-child{max-width:70%}

/* services format grid with ad mockups */
.service-format-grid{grid-template-rows:auto auto !important;align-items:start}
.service-format{overflow:visible !important;background:transparent;border:0}
.service-format-featured{min-height:0 !important;padding:18px 0 0}
.service-format-featured::after,.service-format-portrait::after{display:none !important}
.service-format-caption--below{position:static !important;margin-top:20px;color:var(--text)}
.service-format-caption--below h3{color:var(--text);font-size:1.5rem}
.service-format-caption--below p,.service-format-portrait .service-format-caption p{color:var(--text-dim);font-size:1rem}
.service-format-portrait{padding:18px 0 0;display:flex;flex-direction:column;min-height:0 !important}
.service-format-portrait .service-format-caption{position:static !important;margin-top:20px}
.service-format-portrait .service-format-caption h3{color:var(--text);font-size:1.5rem}
.service-format-note{grid-column:1 / -1 !important}
.story-ad{position:relative;width:min(100%,300px);margin-inline:auto;aspect-ratio:9/16;border-radius:22px;padding:16px 16px 18px;display:flex;flex-direction:column;color:#fff;background:linear-gradient(170deg,#0B2A4A 0%,#1E6BB8 55%,#FF9A1F 130%);box-shadow:0 24px 60px rgba(0,0,0,0.38);border:6px solid #0A0F1A;overflow:hidden}
.story-bg-img{position:absolute;inset:0;width:100%;height:100%;object-fit:cover;opacity:0.42;z-index:0;pointer-events:none}
.story-ad::after{content:'';position:absolute;inset:0;background:linear-gradient(180deg,rgba(11,42,74,0.7) 0%,rgba(11,42,74,0.3) 40%,rgba(10,15,26,0.85) 100%);z-index:0;pointer-events:none}
.story-ad>*:not(.story-bg-img){position:relative;z-index:1}
.story-bars{display:flex;gap:4px;margin-bottom:12px}
.story-bars i{flex:1;height:3px;border-radius:3px;background:rgba(255,255,255,0.35)}
.story-bars i.on{background:#fff}
.story-head{display:flex;align-items:center;gap:10px}
.story-head strong{display:block;font-size:0.9rem;line-height:1.2}
.story-head small{font-size:0.74rem;opacity:.8}
.story-body{flex:1;display:flex;flex-direction:column;justify-content:center;align-items:flex-start;gap:8px}
.story-body strong{font-family:var(--font-display);font-size:2.1rem;font-weight:600;line-height:1.02}
.story-body p{margin:0;font-size:0.98rem;opacity:.92}
.story-cta{display:flex;flex-direction:column;align-items:center;gap:4px;font-weight:700;font-size:0.95rem}
.story-cta i{font-style:normal;font-size:1.2rem;line-height:.6}
.story-cta span{padding:11px 22px;border-radius:999px;background:#fff;color:#0B2A4A}

/* ---------- Homepage "What we run" visuals ---------- */
.channel-art{background:transparent !important;border:0 !important;padding:0 !important}
.channel-art-feed .fb-ad{box-shadow:0 18px 44px rgba(0,0,0,0.35)}
.channel-art-feed .channel-art-foot{margin-top:12px}
.rt-top{display:flex;justify-content:space-between;align-items:center;gap:10px;font-size:0.74rem;font-weight:700;letter-spacing:0.14em;color:var(--info-dim);margin-bottom:18px}
.rt-tag{padding:6px 12px;border-radius:999px;background:rgba(34,211,197,0.16);color:#22D3C5;border:1px solid rgba(34,211,197,0.4)}
.rt-flow{display:grid;grid-template-columns:1fr 26px 1fr 26px 1fr;align-items:center;gap:6px}
.rt-node{display:flex;flex-direction:column;align-items:center;text-align:center;gap:6px;padding:18px 8px 16px;border-radius:14px;background:rgba(7,13,24,0.42);border:1px solid rgba(131,199,240,0.3);min-width:0}
.rt-node b{font-family:var(--font-display);font-size:1.3rem;font-weight:500;color:var(--info-text)}
.rt-node small{font-size:0.82rem;line-height:1.3;color:var(--info-dim)}
.rt-ico{display:grid;place-items:center;width:50px;height:50px;border-radius:50%;background:linear-gradient(135deg,#2F8CFB,#22D3C5);color:#071521;box-shadow:0 0 22px rgba(47,140,251,0.5)}
.rt-ico svg{width:26px;height:26px}
.rt-node--goal{border-color:#22D3C5;background:rgba(34,211,197,0.12)}
.rt-link{height:3px;border-radius:3px;background:linear-gradient(90deg,#2F8CFB,#22D3C5);position:relative;overflow:hidden}
.rt-link::after{content:'';position:absolute;inset:0;background:linear-gradient(90deg,transparent,rgba(255,255,255,0.85),transparent);transform:translateX(-100%);animation:rtflow 2.4s ease-in-out infinite}
@keyframes rtflow{to{transform:translateX(100%)}}
.rt-foot{margin-top:18px;padding-top:14px;border-top:1px solid var(--info-border);font-size:0.92rem;color:var(--info-dim)}
@media (max-width:560px){.rt-flow{grid-template-columns:1fr;gap:4px}.rt-link{width:3px;height:22px;margin-inline:auto}.rt-link::after{background:linear-gradient(180deg,transparent,rgba(255,255,255,0.85),transparent)}}

/* ---------- Pricing ---------- */
.pricing-first{padding-top:150px}
@media (max-width:760px){.pricing-first{padding-top:120px}}
.price-card .price-num{font-size:clamp(3rem,5vw,4rem)}
.price-tier{display:inline-block;margin:6px 0 14px;padding:7px 14px;border-radius:999px;border:1px solid rgba(34,211,197,0.5);background:rgba(34,211,197,0.12);color:#22D3C5;font-size:0.82rem;font-weight:700;letter-spacing:0.04em}
:root[data-theme="light"] .price-tier{color:#0A7A70;border-color:rgba(10,122,112,0.5);background:rgba(10,122,112,0.1)}
.price-setup{display:block;margin:-14px 0 24px;padding:12px 14px;border-radius:10px;background:rgba(131,199,240,0.1);border:1px dashed var(--info-border);font-size:0.95rem;color:var(--info-dim)}
.price-setup b{display:block;color:var(--info-text);font-size:1.02rem}
.price-callout{padding:34px 36px !important;gap:24px;align-items:flex-start;border:1px solid var(--info-border);border-radius:16px}
.price-callout h2{font-size:clamp(1.6rem,3vw,2.2rem);margin-bottom:12px;color:var(--info-text)}
.price-callout p{font-size:1.15rem !important;max-width:none !important;line-height:1.6;color:var(--info-dim)}
.price-callout strong{color:var(--info-text)}
.price-callout .callout-mark{flex-shrink:0;width:60px !important;height:60px !important;font-size:1.8rem !important}
.spend-plan-match{margin:18px 0 6px;padding:16px 18px;border-radius:12px;border:1px solid var(--blue);background:rgba(47,140,251,0.12)}
.spend-plan-match span{display:block;font-size:0.76rem;font-weight:700;letter-spacing:0.14em;color:var(--blue)}
.spend-plan-match strong{display:block;font-family:var(--font-display);font-size:2rem;color:var(--info-text);line-height:1.1;margin:4px 0}
.spend-plan-match small{font-size:0.95rem;color:var(--info-dim)}
.spend-cost-row em{display:block;font-style:normal;font-size:0.88rem;color:var(--info-dim);margin-top:2px}
.payment-setup-note{margin:6px 0 18px;font-size:1rem;color:var(--text-dim)}

/* ---------- Reviews showcase ---------- */
.review-showcase{padding:10px 0 20px}
.review-showcase-head{margin-bottom:22px}
.review-showcase-head h2{margin-top:8px}
.review-card{margin:0;padding:34px 36px;border:1px solid var(--info-border);border-radius:18px;max-width:900px}
.review-card-top{display:flex;align-items:center;justify-content:space-between;gap:14px;margin-bottom:18px;flex-wrap:wrap}
.review-stars{font-size:1.9rem;letter-spacing:4px;color:#FFC83D;text-shadow:0 0 18px rgba(255,200,61,0.4)}
.verified-tag{display:inline-flex;align-items:center;gap:7px;padding:8px 15px;border-radius:999px;background:rgba(34,211,197,0.16);border:1px solid rgba(34,211,197,0.55);color:#22D3C5;font-weight:700;font-size:0.95rem}
:root[data-theme="light"] .verified-tag{color:#0A7A70;border-color:rgba(10,122,112,0.55);background:rgba(10,122,112,0.1)}
.verified-tag svg{width:20px;height:20px}
.review-card blockquote{margin:0 0 24px;font-size:1.3rem;line-height:1.6;color:var(--info-text)}
.review-card figcaption{display:flex;align-items:center;gap:14px}
.review-avatar{display:grid;place-items:center;width:48px;height:48px;border-radius:50%;background:linear-gradient(135deg,#FB7185,#F59E0B 50%,#A855F7);color:#fff;font-weight:800}
.review-avatar--logo{width:54px;height:54px;border-radius:14px;background:rgba(255,255,255,0.06);border:1px solid rgba(131,199,240,0.35);padding:7px;box-shadow:0 6px 18px rgba(0,0,0,0.22);flex-shrink:0;display:flex;align-items:center;justify-content:center}
.review-avatar--logo img{width:100%;height:100%;object-fit:contain;display:block}
:root[data-theme="light"] .review-avatar--logo{background:#ffffff;border-color:rgba(30,90,150,0.24);box-shadow:0 4px 14px rgba(15,22,38,0.08)}
.review-card figcaption strong{display:block;font-size:1.1rem;color:var(--info-text)}
.review-card figcaption small{font-size:0.92rem;color:var(--info-dim)}
.partner-link{color:var(--highlight);text-decoration:none;font-weight:600;transition:color .15s ease}
.partner-link:hover{color:var(--blue);text-decoration:underline}

/* ---------- Web design preview toggle: visible in light mode ---------- */
:root[data-theme="light"] .web-preview-controls{color:var(--text-dim)}
:root[data-theme="light"] .web-preview-controls>div{border-color:var(--line-strong)}
:root[data-theme="light"] .web-preview-controls button{color:var(--text);font-weight:700}
:root[data-theme="light"] .web-preview-controls button[aria-pressed="true"]{background:var(--web-accent,#83C7F0);color:#071521}

/* ---------- Mobile menu: fully opaque so page text never shows through ---------- */
@media (max-width:980px){
  .nav-links{background:#0A1220 !important;-webkit-backdrop-filter:none !important;backdrop-filter:none !important;box-shadow:0 30px 80px rgba(0,0,0,0.55)}
  :root[data-theme="light"] .nav-links{background:#F4F9FD !important;box-shadow:0 24px 70px rgba(15,22,38,0.28)}
  .nav-links a:not(.nav-cta){font-size:1.25rem}
}
/* keep the desktop nav from crowding at larger text */
@media (min-width:981px) and (max-width:1240px){.nav-links{gap:18px}.nav-links a{font-size:0.8rem}}

/* keep big headings in proportion now that base text is larger */
h1{font-size:clamp(2.3rem,5vw,4rem)}
h2{font-size:clamp(1.9rem,3.6vw,2.7rem)}
.home-page h1,.home-page .hero h1,.home-page h1.headline-type{font-size:clamp(2.4rem,4.6vw,3.9rem) !important;line-height:1.04}
.service-hero h1{font-size:clamp(2.4rem,4.6vw,3.9rem)}
.home-page .hero{padding-top:clamp(120px,14vh,150px)}
.offer-explainer{padding:26px 26px 24px}
.oe-steps{gap:14px;margin-bottom:22px}
.oe-steps strong{font-size:1.12rem}
.oe-steps span{font-size:0.98rem}
.home-page .hero h1{max-width:none}
.home-page .hero h1 .headline-highlight{white-space:nowrap}
.fb-ad--hero .sticky-note{top:-18px;right:-12px;max-width:215px}
.fb-ad--format .sticky-note,.story-ad .sticky-note{top:-30px;right:-12px;max-width:190px;font-size:1.2rem}

.story-ad .sticky-note{top:80px;right:-96px;max-width:165px}
@media (max-width:620px){.story-ad .sticky-note{top:-22px;right:-8px}.fb-ad--format .sticky-note{top:-26px}}
.price-plan-topline{display:flex !important;align-items:center !important;justify-content:space-between !important;gap:8px !important;margin-bottom:14px !important;flex-wrap:wrap !important}
.price-plan-topline .plan-index{display:inline-flex !important;align-items:baseline !important;gap:8px !important;margin:0 !important;min-width:0 !important}
.price-card .plan-index span{white-space:nowrap;font-size:0.7rem}
.price-badge{
  display:inline-flex !important;
  align-items:center !important;
  gap:6px !important;
  padding:5px 12px !important;
  border-radius:999px !important;
  font-size:0.72rem !important;
  font-weight:700 !important;
  letter-spacing:0.04em !important;
  text-transform:uppercase !important;
  background:rgba(34,211,197,0.18) !important;
  color:#22D3C5 !important;
  border:1px solid rgba(34,211,197,0.55) !important;
  box-shadow:0 0 14px rgba(34,211,197,0.2) !important;
  white-space:nowrap !important;
  line-height:1.1 !important;
  position:static !important;
  margin:0 !important;
}
.price-badge .badge-dot{
  width:6px;
  height:6px;
  border-radius:50%;
  background:#22D3C5;
  box-shadow:0 0 6px #22D3C5;
  display:inline-block;
  flex-shrink:0;
  animation:badge-pulse 2s ease-in-out infinite;
}
@keyframes badge-pulse{0%,100%{opacity:1;transform:scale(1)}50%{opacity:0.4;transform:scale(0.8)}}
:root[data-theme="light"] .price-badge{background:rgba(10,122,112,0.12) !important;color:#0A7A70 !important;border-color:rgba(10,122,112,0.45) !important;box-shadow:none !important}
:root[data-theme="light"] .price-badge .badge-dot{background:#0A7A70;box-shadow:none}
:root[data-theme="light"] .home-page .hero .lede .offer-line{color:#0F1626}

/* Reporting board is a dark specimen in both themes (its text is light), so don't give it the light info-card fill */
.reporting-board{background:#0C1524 !important;border-color:rgba(232,241,247,0.2) !important}

/* ---------- Light-mode contrast fixes (pale-cyan text on light backgrounds) ---------- */
:root[data-theme="light"] .service-process-index,
:root[data-theme="light"] .service-kicker,
:root[data-theme="light"] .service-format-caption span,
:root[data-theme="light"] .pricing-eyebrow,
:root[data-theme="light"] .partner-link,
:root[data-theme="light"] .prose a,
:root[data-theme="light"] .review-aside-kicker{color:#1B6FB5}
:root[data-theme="light"] .partner-link:hover{color:#0F4F86}
:root[data-theme="light"] body:not(.home-page) h1 em,
:root[data-theme="light"] body:not(.home-page) h1 span:not(.headline-highlight):not(.hl){color:#1B6FB5}
:root[data-theme="light"] .review-stars{color:#E3A008;text-shadow:none}
:root[data-theme="light"] .service-format-caption h3{color:var(--text)}
:root[data-theme="light"] .rt-tag{color:#0A7A70;background:rgba(10,122,112,0.1);border-color:rgba(10,122,112,0.45)}

/* Dark mode: the book-a-call and payment forms sit on a light (frost) panel, so use a darker blue for links and kickers there */
:root:not([data-theme="light"]) .book-grid .form-intro>span,
:root:not([data-theme="light"]) .payment-step .form-intro>span,
:root:not([data-theme="light"]) .book-grid a:not(.btn),
:root:not([data-theme="light"]) .payment-step a:not(.btn){color:#1B6FB5}

/* small currency label next to prices */
.cur{font-family:var(--font-body,inherit);font-size:0.3em;font-weight:700;letter-spacing:0.09em;margin-left:0.3em;opacity:.7;vertical-align:baseline;white-space:nowrap}
.price-setup .cur,.spend-cost-row .cur{font-size:0.75em;margin-left:0.25em}
small.cur{display:inline !important;color:inherit}