Free Meta Ads & Lead Generation Strategy Call

We generate qualified local leads for your business through Facebook & Instagram Ads. Your team follows up, books the appointments and closes the sale. Other ad platforms are possible if agreed, just ask the owner on your call.

Book a Free Strategy Call Why work with us
✓No long-term contracts ✓Direct access to your ad account ✓Weekly reporting, plain language ✓You work directly with the owner ✓Lead criteria agreed up front ✓Built for local service businesses
HOW IT WORKS, IN PLAIN ENGLISH
  1. 1
    Your ad shows upOn Facebook & Instagram, in front of people near you.
  2. 2
    They raise their handA quick form or message: “I need this done.”
  3. 3
    The lead lands with youYou follow up, book the appointment and win the job.
FREE · NO OBLIGATION Book a quick 15–20 minute strategy call See if ads can fill your calendar with local customers
Local servicesEcommerceHome improvementFitness & wellnessHospitalityProfessional servicesRetail Local servicesEcommerceHome improvementFitness & wellnessHospitalityProfessional servicesRetail

You work directly with the owner

No account manager hand-off, no junior buyer learning on your budget. One person, accountable for your results.

Built for smaller ad budgets

Set up to make sense for local businesses with modest budgets, without the overhead a bigger agency would need to justify.

Honest, checkable reporting

Every number in your weekly report is something you can verify inside your own ad account. Plain language, no inflated metrics.

  • Facebook & Instagram Ads
  • Lead Generation
  • Ad Creative
  • Retargeting
  • Lead Forms
  • Weekly Reporting
  • Web Design via Northline AI
SCOPE

Lead generation for local service businesses through Facebook & Instagram Ads, with web design available through Northline AI.

FOR

Roofing, HVAC, plumbing, landscaping, remodeling, electrical and fitness businesses that want a steady flow of qualified local leads.

What happens after we generate a lead?

The whole path from ad to paying customer, and exactly who owns each step.

  1. 1Ad
  2. 2Lead
  3. 3AB Digital delivers lead
  4. 4Client follows up
  5. 5Client qualifies
  6. 6Client books
  7. 7Client closes
AB DIGITAL

Lead generation

  1. 1

    Ad

    We build and run your Facebook & Instagram ads, aimed at people inside your service area.

  2. 2

    Lead

    Someone interested fills out a lead form or sends a message.

  3. 3

    AB Digital delivers the lead

    The lead's details come straight to you so you can act on them. This is where our part ends.

YOUR BUSINESS

Follow-up, sales & fulfillment

  1. 4

    Client follows up

    You contact the lead quickly by call, text or email.

  2. 5

    Client qualifies

    You confirm they're a genuine fit: the right service, in your area, ready to talk.

  3. 6

    Client books

    You schedule the estimate, appointment or consultation.

  4. 7

    Client closes

    You quote, win the job and deliver the work.

The simple rule: unless we agree otherwise, AB Digital handles lead generation. Your business handles follow-up, appointments, sales and fulfillment. If you'd like us to take on more, raise it on your strategy call and we'll agree it up front.

DEFINITION

What is a “qualified lead”?

A qualified lead is a potential customer who meets the criteria agreed upon with the client, such as requesting an eligible service and being within the business's service area.

We agree those criteria with you on the strategy call, before any ad goes live, so we're both aiming at the same target. A qualified lead is a person who fits. It isn't a guaranteed sale: whether they book and buy depends on your follow-up and your sales process.

01
Eligible service

They're asking for something you actually offer.

02
Inside your service area

They're located where you work.

03
Anything else you set

Extra criteria, like job type or minimum size, agreed with you up front.

What we run

Everything needed to take a business from cold traffic to a full calendar of leads.

01

Feed & Stories

FACEBOOK · INSTAGRAM

Lead ads and traffic campaigns in the feed, stories, and reels, built around one offer and one conversion goal.

Campaign structure & setup Audience targeting Creative testing in batches
Best for: first campaigns, local leads
02

Retargeting

WARM AUDIENCES

A second layer aimed at people who already showed interest, usually the cheapest leads in the account once it's live.

Website & engagement retargeting Lead follow-up sequences Weekly reporting, plain language
Best for: accounts already running

Who handles what

Built for local businesses with a clear service area and a way to handle new demand.

AB Digital handles

  • Ad account setup, campaign structure, and daily management
  • Ad creative, copywriting, and creative testing
  • Audience targeting and budget allocation
  • Lead form and booking flow setup
  • Weekly reporting on spend, leads, and cost per lead

Your business handles

  • Following up with every lead quickly
  • Qualifying leads and booking appointments
  • Estimates, sales, and closing the job
  • Delivering the work and customer service
  • Telling us which leads were a good fit so we can refine
THE WORK / IN THE OPEN

Trust is earned in the account.

You'll see the work, keep access to your ad account, and get reporting you can verify yourself.

Why work with us Share your experience
01
Your account stays yours

Direct access to the campaigns and numbers.

02
Work with the owner directly

No account-manager handoff.

03
Reporting in plain language

Know what's running and what it means.

Ready to see what your business could do with a real ad account?

Book a free 30 minute strategy call. We'll look at your business and tell you honestly whether Meta ads make sense right now.

Book a Free Strategy Call