Questions, answered

No. Your ad spend is paid directly to Meta through your own ad account, and is completely separate from AB Digital's management fee. We'll help you land on the right ad budget for your goals during the strategy call.

It helps, but it's not required. If you already have a website or booking system, we'll usually point ads there. If you don't, we can build a simple lead capture page as part of onboarding so ads have somewhere to send traffic.

A qualified lead is a potential customer who meets the criteria agreed upon with you, such as requesting an eligible service and being within your service area. We agree those criteria on the strategy call, before launch.

We deliver the lead to you. From there your business follows up, qualifies, books the appointment, closes the sale and fulfills the work, unless we've agreed otherwise. AB Digital handles lead generation.

Our core offer is qualified local leads through Facebook and Instagram Ads. Other ad platforms may be possible if agreed. Raise it with the owner on your strategy call.

Most accounts see their first qualified leads within 7 to 14 days of launch, once the campaign has enough data to optimize against. Meaningful scale usually takes 60 to 90 days as we test and refine creative and targeting.

We start with a free strategy call, then an audit of your offer and account history if you have one, followed by campaign setup and launch with a testing budget. Once we find what's working, we scale spend behind it. You'll get a weekly report the whole way through.

We don't promise a specific number of leads or sales, no honest agency can guarantee that with certainty. What we do guarantee is transparency: you'll see exactly what's spent, what it's returning, and honest advice if something isn't working, including telling you if Meta ads aren't the right fit.

Yes. Management is billed monthly with no long-term contract. We ask for 30 days notice so we can wrap up reporting and hand off any account access cleanly.

Mostly local service businesses with a clear service area, roofing, HVAC, plumbing, landscaping, remodeling, electrical, fitness, and similar. We also work with ecommerce brands.