Terms of Service

Last updated: October 3, 2026.

1. Agreement to these Terms

These Terms of Service ("Terms") govern your access to and use of the AB Digital website and, where applicable, your purchase or use of services provided by AB Digital ("AB Digital," "we," "us," or "our").

By using this website, submitting an inquiry, booking a call, purchasing a service, or otherwise interacting with AB Digital, you agree to these Terms to the extent they apply to your interaction with us.

Paid advertising and other ongoing client services may also be governed by a separate service agreement, order form, proposal, statement of work, or other written agreement between AB Digital and the client. If a separate written agreement conflicts with these Terms, the separate agreement will control for the specific services covered by it.

2. Business-to-business services

AB Digital primarily provides services to businesses and persons acting in a business, commercial, or professional capacity. Our advertising management services are not intended to be purchased for personal, household, or consumer purposes.

Nothing in these Terms is intended to exclude, restrict, or waive any right, remedy, protection, or requirement that cannot lawfully be excluded, restricted, or waived under applicable law.

3. Services

AB Digital provides Meta advertising management and related digital marketing services. Depending on the plan or written agreement, services may include campaign strategy, campaign setup, ad management, creative direction, copywriting, reporting, optimization, lead-generation support, and related services.

The specific scope, fees, deliverables, service levels, start date, and other commercial terms applicable to a client will be stated in the applicable pricing page, proposal, order, statement of work, or service agreement.

AB Digital may use employees, contractors, affiliates, partners, and technology providers to perform portions of the services.

4. Northline AI and related services

AB Digital may refer or introduce clients to Northline AI or other third-party providers for website design, technology, automation, or related services.

Unless a written agreement expressly states otherwise, services supplied directly by another business are subject to that business's own agreement and terms. AB Digital does not automatically become responsible for services independently provided by a third party.

5. Advertising platforms and Meta

AB Digital may manage advertising campaigns on Meta's platforms, including Facebook and Instagram.

Meta is an independent third-party platform. Meta may change its advertising policies, algorithms, systems, targeting options, review processes, pricing, availability, account requirements, or other platform features at any time.

Meta may reject advertisements, restrict campaigns, suspend advertising accounts, disable business assets, limit targeting, or otherwise affect campaign performance. AB Digital does not control these decisions and cannot guarantee that an advertisement, account, campaign, audience, or creative will remain approved or available.

The client is responsible for complying with Meta's applicable terms, advertising standards, community standards, and other platform requirements.

6. No guaranteed results

AB Digital does not guarantee a particular number of leads, appointments, sales, customers, revenue, return on advertising spend, conversion rate, cost per lead, or other advertising result.

Advertising performance depends on factors outside our reasonable control, including market conditions, competition, pricing, offers, sales processes, lead response times, customer demand, creative performance, website performance, tracking limitations, seasonality, advertising platform changes, account restrictions, and other factors.

Any examples, case studies, testimonials, results, projections, or performance figures presented by AB Digital are illustrative or historical unless expressly stated otherwise and are not a promise of future performance.

7. Client responsibilities

The client is responsible for providing accurate, complete, and timely information reasonably necessary for AB Digital to perform the services.

The client is responsible for:

8. Advertising approvals and client materials

Where AB Digital requests client approval before an advertisement, offer, landing page, or other material is published, the client is responsible for reviewing the accuracy and legality of the approved material.

Client approval does not prevent AB Digital from making reasonable operational changes necessary to comply with platform requirements or technical requirements.

9. Client warranties

By providing materials or instructions to AB Digital, the client represents that it has the rights and authority necessary for AB Digital to use those materials and follow those instructions for the agreed services.

The client will not knowingly instruct AB Digital to create, publish, or distribute content that is unlawful, fraudulent, misleading, defamatory, infringing, discriminatory, or contrary to applicable advertising-platform policies.

10. Fees and billing

Starter and Growth management fees are recurring monthly fees billed in advance through Stripe at the USD price displayed at checkout or otherwise agreed in writing. No setup fee is charged.

Subscriptions renew automatically at the applicable recurring rate until cancelled in accordance with these Terms or the applicable service agreement.

Scale and other custom services may be priced through a written quote, proposal, statement of work, or service agreement.

Unless expressly stated otherwise, prices do not include Meta advertising spend, applicable taxes, third-party charges, domain costs, hosting costs, software subscriptions, or other external expenses incurred for the client's benefit.

11. Meta advertising spend

Meta advertising spend is separate from AB Digital's management fees. Unless otherwise agreed in writing, the client pays Meta directly using the client's own Meta advertising account and payment method.

AB Digital does not control Meta's billing, spending limits, charges, refunds, credits, account balances, or billing disputes. Questions regarding charges imposed directly by Meta may need to be addressed with Meta.

12. Payment processing

Payments to AB Digital may be processed through Stripe. Stripe may process payment credentials, billing information, transaction information, and other information necessary to process payments, manage subscriptions, prevent fraud, and provide its services.

AB Digital does not intentionally store full payment card numbers on its own systems.

13. Cancellation and refunds

Unless a separate written service agreement provides otherwise, a recurring subscription may be cancelled through the applicable Stripe billing mechanism or by contacting AB Digital.

Cancellation stops future renewals but does not automatically refund the current billing period. Unless required by applicable law or otherwise agreed in writing, partial-month refunds are not provided after a billing period has started.

If you cancel within 7 calendar days of your first payment and AB Digital has not started campaign management, creative work, strategy work, or other material performance, you may request a refund of that first monthly payment.

Once work has started, management fees are non-refundable except where required by applicable law or where a duplicate, unauthorized, or demonstrably incorrect charge is confirmed.

Meta advertising spend is charged by Meta and is outside AB Digital's control. AB Digital cannot promise a refund of advertising spend charged by Meta.

Where a refund from AB Digital is approved, it will generally be processed through the payment method or payment processor originally used for the transaction.

14. Intellectual property

AB Digital retains ownership of its pre-existing intellectual property, proprietary processes, methods, templates, frameworks, know-how, internal systems, tools, concepts, and materials used generally in providing services.

Unless a written service agreement states otherwise, the client retains ownership of materials and intellectual property that it supplied to AB Digital.

Subject to payment of all amounts due, the client receives the rights expressly granted in the applicable service agreement for client-specific deliverables created for the client.

AB Digital may use general knowledge, skills, methods, ideas, concepts, and know-how developed while performing services, provided that AB Digital does not disclose the client's confidential information.

15. Website intellectual property

Unless otherwise indicated, the AB Digital website and its content, including text, graphics, branding, design, layout, code, and other materials, are owned by or licensed to AB Digital and are protected by applicable intellectual property laws.

You may access and use the website for lawful informational and business purposes. You may not copy, reproduce, modify, distribute, sell, reverse engineer, scrape, or exploit website content except as permitted by law or with our written permission.

16. Confidentiality

Each party may receive confidential or commercially sensitive information belonging to the other party. Each party agrees to use reasonable care to protect confidential information and to use it only for purposes related to the business relationship.

Confidential information does not include information that is publicly available through no breach of an obligation, was already lawfully known, is independently developed without use of confidential information, or is lawfully received from another source without a confidentiality obligation.

A party may disclose confidential information where required by law, court order, or governmental authority, subject to applicable legal restrictions.

17. Privacy and personal information

AB Digital's collection and handling of personal information is described in our Privacy Policy.

If a client provides AB Digital with personal information belonging to its customers, employees, prospects, or other individuals, the client is responsible for ensuring that it has the appropriate authority and permissions to provide that information and instruct AB Digital to process it for the agreed services.

The parties will reasonably cooperate regarding privacy, security, access, correction, deletion, breach response, and other legal requirements applicable to personal information processed in connection with the services.

18. Third-party services

AB Digital may use third-party services including Meta, Stripe, Cal.com, Netlify, Supabase, analytics providers, communications providers, hosting providers, and other technology services.

Third-party services may be subject to separate terms, policies, availability limitations, outages, pricing changes, security incidents, account restrictions, and other conditions outside AB Digital's reasonable control.

19. Suspension of services

AB Digital may temporarily suspend services where reasonably necessary because of non-payment, security concerns, unlawful activity, a material breach of these Terms or an applicable service agreement, a third-party platform restriction, or circumstances that make continued performance impractical or unsafe.

Where reasonably practicable, we will provide notice before suspending services and an opportunity to resolve the issue.

20. Termination

Either party may terminate an ongoing service relationship in accordance with the cancellation or termination terms contained in the applicable service agreement.

Either party may terminate for a material breach that remains uncured after reasonable notice, where a cure is reasonably possible.

AB Digital may terminate immediately where continued performance would reasonably require unlawful conduct, would create a material security risk, or is otherwise prohibited by an applicable advertising platform or law.

Upon termination, amounts properly incurred or earned before termination remain payable. Provisions concerning payment obligations, intellectual property, confidentiality, privacy, liability, dispute resolution, and other provisions intended by their nature to survive termination will continue to apply.

21. No professional or legal advice

AB Digital provides advertising and marketing services. Unless expressly agreed otherwise in writing, our services do not constitute legal, accounting, tax, financial, medical, or other regulated professional advice.

Clients are responsible for obtaining appropriate professional advice concerning legal compliance, industry-specific advertising requirements, privacy, consumer protection, taxes, and other regulated matters applicable to their businesses.

22. Disclaimers

To the maximum extent permitted by applicable law, the website and services are provided on an "as available" basis. We do not warrant that the website, advertising platforms, third-party services, or campaigns will be uninterrupted, error-free, secure, or available at all times.

Nothing in these Terms excludes a warranty, condition, representation, right, or remedy that cannot lawfully be excluded or limited.

23. Limitation of liability

To the maximum extent permitted by applicable law, AB Digital will not be liable for indirect, incidental, special, exemplary, punitive, or consequential damages, or for loss of profits, revenue, sales, customers, opportunities, goodwill, data, or anticipated savings arising from or related to the website or services.

Without limiting the foregoing, AB Digital is not responsible for losses caused by Meta or another third-party platform rejecting advertisements, changing its policies or systems, restricting an account, experiencing an outage, changing its algorithms, changing pricing, limiting targeting, or otherwise modifying its services.

To the maximum extent permitted by applicable law, AB Digital's total aggregate liability arising from or relating to a particular service relationship will not exceed the total management fees actually paid to AB Digital by the client during the three months immediately preceding the event giving rise to the claim.

The limitations in this section do not apply to liability that cannot lawfully be limited or excluded under applicable law.

24. Indemnification

To the maximum extent permitted by applicable law, the client agrees to defend, indemnify, and hold harmless AB Digital and its owners, employees, contractors, and service providers from third-party claims, losses, liabilities, damages, and reasonable costs arising from:

This obligation does not apply to the extent a claim is caused by AB Digital's own conduct or where indemnification is prohibited by applicable law.

25. Force majeure

AB Digital will not be responsible for delay or failure to perform caused by circumstances beyond our reasonable control, including significant internet or telecommunications failures, cyber incidents, natural disasters, war, civil emergencies, labour disruptions, government action, platform outages, third-party service failures, or other events that could not reasonably have been prevented or overcome.

26. Changes to these Terms

We may update these Terms from time to time. The updated version will be posted on this page with a revised "Last updated" date.

Changes will apply prospectively unless applicable law requires otherwise. Changes to a client's existing paid services will not override a conflicting provision of a separate written service agreement unless the parties agree otherwise or the change is required by law.

27. Governing law

These Terms are governed by the laws of the Province of Ontario and the applicable laws of Canada, without regard to conflict-of-law principles.

Subject to any mandatory rights, remedies, or jurisdictional requirements that cannot lawfully be excluded, the courts located in Toronto, Ontario will have jurisdiction over disputes arising from or relating to these Terms or the services.

28. Mandatory legal rights

Nothing in these Terms is intended to limit any statutory right, consumer protection, privacy right, warranty, remedy, or other protection that applies to you and cannot legally be excluded, waived, or limited.

Where applicable consumer-protection legislation applies to a transaction, AB Digital will comply with the requirements imposed by that legislation, including applicable requirements concerning Internet agreements, disclosures, cancellation rights, copies of agreements, and other mandatory protections.

29. Dispute resolution

Before commencing formal legal proceedings, the parties agree to make a reasonable good-faith effort to resolve a dispute through direct communication.

This provision does not prevent either party from seeking urgent injunctive, equitable, limitation-period, debt-collection, or other relief where waiting for informal resolution could prejudice that party's legal rights.

30. No waiver

A failure or delay by AB Digital to enforce any provision of these Terms does not constitute a waiver of our right to enforce that provision later.

31. Severability

If a provision of these Terms is found to be invalid, illegal, or unenforceable, it will be interpreted or limited to the minimum extent necessary to make it enforceable where legally permitted, and the remaining provisions will continue in effect.

32. Entire agreement

These Terms, together with any applicable service agreement, proposal, order form, statement of work, and other written terms expressly incorporated into the relationship, constitute the agreement between the parties concerning the applicable subject matter.

33. Assignment

The client may not assign its rights or obligations under a service agreement without AB Digital's prior written consent, except where assignment is permitted by applicable law.

AB Digital may assign or transfer these Terms or a service relationship in connection with a merger, acquisition, corporate restructuring, financing, sale of substantially all relevant assets, or similar business transaction, subject to applicable law.

34. Contact

Questions about these Terms may be sent to:

AB Digital
Toronto, Ontario, Canada
Email: alexanderboyanov777@gmail.com